JETSET is a Swiss luxury sportswear brand founded in 1969 in the alpine resort of St. Moritz by fashion pioneer Kurt Ulmer. From its inception, JETSET has redefined luxury skiwear by combining high-performance functionality with provocative and progressive designs. The brand's core philosophy centers on creating pieces that transition effortlessly from ski slopes to city streets, appealing to forward-thinking consumers who want to stand out both on and off the mountain. Known for its tighter fits, subtle sexiness, and bold aesthetic, JETSET pioneered the evolution from sports to streetwear in the 1990s. The brand utilizes advanced technical materials and innovative approaches to prints, embroidery, and colors, with design headquarters in Milan and production primarily in Italy. JETSET continues to set new standards in luxury sportswear, maintaining long-standing relationships with leading international retailers while inspiring new generations with its confident, independent, and adventurous spirit.