BOGNER

Style keywords
About the brand
BOGNER is a prestigious German luxury sportswear brand founded in 1932 by ski champion Willy Bogner and his wife Maria in Munich. Recognized as the inventor of sports fashion, the brand revolutionized athletic wear by combining high-performance functionality with elegant style. Maria Bogner pioneered the first stretch ski pants in the 1940s, establishing the brand's reputation for innovation. Since 1936, BOGNER has been the official supplier to the German Olympic ski teams, cementing its credibility in professional sports. The brand is renowned for its high-tech materials, meticulous craftsmanship, and ability to create clothing that performs equally well on ski slopes and city streets. BOGNER's clientele includes entertainment stars, world leaders, and professional athletes who appreciate the brand's unique fusion of luxury, performance, and timeless elegance. Today, the brand continues to lead in premium sportswear innovation.












