BOGNER

BOGNER brand image
Under the Radar
Trendiness score
Trendiness score
60 of 100
Popularity score
Popularity score
55 of 100
0
Brand fans
3
Product saves

Style keywords

Luxury
Sporty
Elegant
High-tech
Performance

About the brand

BOGNER is a prestigious German luxury sportswear brand founded in 1932 by ski champion Willy Bogner and his wife Maria in Munich. Recognized as the inventor of sports fashion, the brand revolutionized athletic wear by combining high-performance functionality with elegant style. Maria Bogner pioneered the first stretch ski pants in the 1940s, establishing the brand's reputation for innovation. Since 1936, BOGNER has been the official supplier to the German Olympic ski teams, cementing its credibility in professional sports. The brand is renowned for its high-tech materials, meticulous craftsmanship, and ability to create clothing that performs equally well on ski slopes and city streets. BOGNER's clientele includes entertainment stars, world leaders, and professional athletes who appreciate the brand's unique fusion of luxury, performance, and timeless elegance. Today, the brand continues to lead in premium sportswear innovation.

Munich, Germany
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What people are saying

Travel + Leisure

Bogner has been around since the 1930s, which means they've had close to a century to perfect their ski gear. The brand's Saelly Ski Jacket is an upgraded version of a classic puffer, and it's chock full of useful features for skiers. We tested the jacket at multiple ski resorts in dry and wet climates, and the insulation and waterproof material did a superb job of keeping us warm and dry.

Mar, 2025

blog.jans.com

People buy Bogner apparel because of the quality and function. Once you have it, you love it and want more. Bogner customers are loyal to the B.

Jan, 2025

Vogue Hong Kong

This Bogner ski suit has the finishing look of a jumpsuit, but it can also be worn separately. The down jacket can be zipped on and off, while the inner layer is completely waterproof and breathable.

Jan, 2025

People

It's also extremely comfortable without sacrificing fashion. My family's passed around a similar Bogner jacket for multiple seasons, with my mother, sister, and I rocking the outerwear for every occasion.

Jan, 2025

Harper's BAZAAR

FIRE+ICE x LoveShackFancy's Rosetta jacket brings girlhood charm to the slopes with its signature floral print. Quilted with Thermore® Ecodown® for warmth and crafted from recycled, water-repellent technical fibers.

Dec, 2024

Reddit

Bogner is what european chalet milfs wear (source: my wife is one), so I'm not surprised they weren't sold. Probably not too many ski bunnies wearing your size.

Feb, 2025

Reddit

Bogner men's runs true to size if not slightly larger. Just a tip when looking at ski brands or clothes in general where the brand originates from will often affect fit.

Sep, 2024

Reddit

The jacket is rip stop nylon - Not even goretex. This stuff will melt the first time you crash at speed.

Sep, 2025

Reddit

$2600 for a jacket? GTFOH. Jesus Christ. Our whole week long ski trip to Colorado isn't $2600.

Sep, 2025

Find Trusted Bogner Reviews

I bought blue casual pants and after I wore them the first time, they began to break between the legs and back pockets. Now every time I wear them they have a new hole in them. The quality is unbelievably bad.

Aug, 2025

RatingFacts

Bought a pair of ladies ski pants. They ripped on the butt after wearing twice on green slopes. Bogner fixed with a big patch on the butt. Pants were almost $700 on sale!

Jan, 2025

RatingFacts

Bogner refused to refund money and refused to give us a new pair of pants. North Face lasted longer!

Jan, 2025

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