Helmut Lang

Classic Favorite

Trendiness score

42 of 100

Popularity score

70 of 100

94

Brand fans

28

Product saves

Azul and 93 others favorited this brand

Paris, France

https://www.helmutlang.com

Style keywords

Minimalist

Deconstructivist

Androgynous

Utilitarian

Industrial

About the brand

Helmut Lang is a luxury fashion brand founded by Austrian designer Helmut Lang in 1986, originally launched in Paris before relocating to New York. Widely regarded as one of the pioneers of minimalist fashion, the brand revolutionized the industry with its distinctive aesthetic combining clean lines, sharp tailoring, and innovative materials. Lang's vision was marked by an anti-trend attitude and pursuit of simplicity, manifesting in minimalistic staples merged with stripped-down streetwear and industrial silhouettes. The brand became synonymous with urban sophistication through experimental use of unconventional materials like plastic-coated garments, laminated leathers, and metal-blending textures. Lang was among the first designers to present co-ed collections, creating androgynous pieces that balanced rebellion with restraint. Though the founder left in 2005 to pursue art, his influence continues shaping contemporary fashion, inspiring designers from Calvin Klein to Kanye West with his groundbreaking approach to luxury minimalism.

Paris, France

https://www.helmutlang.com

Instagram

813k followersOpen in app

What people are saying

I own a few HL pieces and I find they really "get" the SD body... This is the best cut dress I've worn in my life. It feels like I've gotten it tailored.

Jun, 2024

The Glass Magazine

Staying true to its minimalist, utilitarian aesthetic, the brand places an emphasis on delicate, tailored minutiae. From cut-off collars to curved sleeves and pant legs, Resort 2025 is all about openness and a care-free attitude.

Jun, 2024

Vogue

The cut of those suits is unimpeachable; tough in a way that does indeed feel reminiscent of Lang.

Feb, 2024

I had the original Helmut Lang jeans back in the day and now own a black pair of these (the black is more of a dark gray). These compare favorably and at a much lower cost, even without being on sale.

Jan, 2024

YouTube

helmut lang is kind of a mix between tactical. and um minimalist um clothing there's a lot of really. really cool fashion takes um that helmet Lane takes the angle of and they've got a lot to offer been around forever... consistently producing great great garments.

Oct, 2023

Vogue Philippines

The potential for the new Helmut Lang lies in those high fashion suits at reasonable, less-than-high fashion prices. “We want to open up the dialogue to a wider group of people… and for the clothes to have longevity without being super expensive,” Do said...

Oct, 2023

The Glass Magazine

We want to offer a wardrobe for you to be yourself... That tension and duality is what makes Helmut Lang interesting.

Jun, 2024

The Impression

The latest collection from Peter Do for Helmut Lang marks a notable evolution from its predecessors. Moving beyond merely replicating vintage Helmut Lang designs, this season brings a more imaginative reinterpretation of the classics. However, the collection, while strong in parts, lacks a certain cohesiveness.

Feb, 2024

YouTube

it fits nicely comfortable relaxed fit um the sleeves are a little short and wide. but. I guess it gives for a different kind of look

Oct, 2023

YouTube

Their collections felt watered. down trying to replicate Lang's signature aesthetic. but without his sharpness his edge or his innovative spirit it was a sanitized version of what the brand once was familiar enough to carry the name but lacking any of the risk-taking that had made it revolutionary.

Mar, 2025

The Cut

Do is going to have to find his own point of contact with Lang and then express that spirit in a contemporary way, without respect for his legacy. Otherwise, we might as well go to Uniqlo.

Nov, 2024

I own a few HL pieces and I find they really "get" the SD body... This is the best cut dress I've worn in my life. It feels like I've gotten it tailored.

Jun, 2024

The Glass Magazine

Staying true to its minimalist, utilitarian aesthetic, the brand places an emphasis on delicate, tailored minutiae. From cut-off collars to curved sleeves and pant legs, Resort 2025 is all about openness and a care-free attitude.

Jun, 2024

Vogue

The cut of those suits is unimpeachable; tough in a way that does indeed feel reminiscent of Lang.

Feb, 2024

I had the original Helmut Lang jeans back in the day and now own a black pair of these (the black is more of a dark gray). These compare favorably and at a much lower cost, even without being on sale.

Jan, 2024

YouTube

helmut lang is kind of a mix between tactical. and um minimalist um clothing there's a lot of really. really cool fashion takes um that helmet Lane takes the angle of and they've got a lot to offer been around forever... consistently producing great great garments.

Oct, 2023

Vogue Philippines

The potential for the new Helmut Lang lies in those high fashion suits at reasonable, less-than-high fashion prices. “We want to open up the dialogue to a wider group of people… and for the clothes to have longevity without being super expensive,” Do said...

Oct, 2023

The Glass Magazine

We want to offer a wardrobe for you to be yourself... That tension and duality is what makes Helmut Lang interesting.

Jun, 2024

The Impression

The latest collection from Peter Do for Helmut Lang marks a notable evolution from its predecessors. Moving beyond merely replicating vintage Helmut Lang designs, this season brings a more imaginative reinterpretation of the classics. However, the collection, while strong in parts, lacks a certain cohesiveness.

Feb, 2024

YouTube

it fits nicely comfortable relaxed fit um the sleeves are a little short and wide. but. I guess it gives for a different kind of look

Oct, 2023

YouTube

Their collections felt watered. down trying to replicate Lang's signature aesthetic. but without his sharpness his edge or his innovative spirit it was a sanitized version of what the brand once was familiar enough to carry the name but lacking any of the risk-taking that had made it revolutionary.

Mar, 2025

The Cut

Do is going to have to find his own point of contact with Lang and then express that spirit in a contemporary way, without respect for his legacy. Otherwise, we might as well go to Uniqlo.

Nov, 2024