Haikure

Rising Star

Trendiness score

87 of 100

Popularity score

16 of 100

0

Brand fans

7

Product saves

Italy

https://haikure.com

Style keywords

Minimalist

Sustainable

Contemporary

Italian

Casual

About the brand

Haikure is an Italian denim brand established in 2011 by founder Federico Corneli, catering to both women and men with collections that embody a laid-back and minimalist aesthetic. The brand's name draws inspiration from the Japanese poetic form "haiku," renowned for its simplicity and connection to nature, reflecting Haikure's ethos of purity, resilience, and forward-thinking. Rooted in the expertise of its parent company C&S Srl, a prominent manufacturer serving luxury and contemporary international brands since 1981, Haikure boasts deep industry knowledge and Italian craftsmanship heritage. The brand has positioned itself as an innovative leader in sustainable denim fashion, advocating for a new lifestyle where fashion trends and transparency seamlessly intersect. Haikure utilizes organic cotton, recycled fibers, and employs dyeing and washing techniques designed to reduce water and energy consumption, earning certifications such as GOTS and Oeko-Tex Standard 100. Within a short span, the brand has established itself as one of the most innovative players in the global denim fashion arena through its commitment to environmental responsibility and contemporary design.

Italy

https://haikure.com

Instagram

4k followersOpen in app

What people are saying

La Grande Boutique

And to respect the environment, they choose the best materials available, an ultra-fluid and very comfortable canvas, often a combination of cotton and tencel (also called lyocell), an ecological artificial textile material, which gives an absolutely unique fit.

Dec, 2024

The Guardian

Our customers love this look as it makes them feel confident, stylish and comfortable all at the same time.

Oct, 2024

Flaunt Magazine

With clean cuts and workable, flexible staples, HAIKURE's SS26 lines prove that longevity, like human emotion, is about simplicity, quality, and intention.

Oct, 2024

Penny Bennett

This Italian brand has a clean and modern aesthetic so their jeans are both trend focused but highly wearable.

Sep, 2024

Marie Claire UK

Trust me when I say that the quality of Haikure's denim is some of the best I've ever tried. Size down to wear this style higher on the waist or go for your true size for a slouchier look.

Mar, 2024

I love Haikure! Great italian denim. The fit is awesome/unique. they can run quite large though so you'll need to try them on first.

Dec, 2023

They're good quality, sell em at the shop I work at. 50 bucks is a steal, probably run for at least 3 times that at retail. We don't carry their raw stuff so couldn't say much about how they'll wear/fade but definitely worth a shot.

Dec, 2023

Sustainable Review

While there are some positive aspects, such as the use of lower-impact materials and the absence of animal-derived materials, there are also several areas where haikure needs to make improvements.

Oct, 2024

Tellar

Generally, Haikure runs slightly large, especially in their oversized denim and relaxed trousers. However, some fitted styles—like their cropped jackets and body-skimming dresses—can run true to size or even small.

Oct, 2024

La Grande Boutique

And to respect the environment, they choose the best materials available, an ultra-fluid and very comfortable canvas, often a combination of cotton and tencel (also called lyocell), an ecological artificial textile material, which gives an absolutely unique fit.

Dec, 2024

The Guardian

Our customers love this look as it makes them feel confident, stylish and comfortable all at the same time.

Oct, 2024

Flaunt Magazine

With clean cuts and workable, flexible staples, HAIKURE's SS26 lines prove that longevity, like human emotion, is about simplicity, quality, and intention.

Oct, 2024

Penny Bennett

This Italian brand has a clean and modern aesthetic so their jeans are both trend focused but highly wearable.

Sep, 2024

Marie Claire UK

Trust me when I say that the quality of Haikure's denim is some of the best I've ever tried. Size down to wear this style higher on the waist or go for your true size for a slouchier look.

Mar, 2024

I love Haikure! Great italian denim. The fit is awesome/unique. they can run quite large though so you'll need to try them on first.

Dec, 2023

They're good quality, sell em at the shop I work at. 50 bucks is a steal, probably run for at least 3 times that at retail. We don't carry their raw stuff so couldn't say much about how they'll wear/fade but definitely worth a shot.

Dec, 2023

Sustainable Review

While there are some positive aspects, such as the use of lower-impact materials and the absence of animal-derived materials, there are also several areas where haikure needs to make improvements.

Oct, 2024

Tellar

Generally, Haikure runs slightly large, especially in their oversized denim and relaxed trousers. However, some fitted styles—like their cropped jackets and body-skimming dresses—can run true to size or even small.

Oct, 2024