DL1961

Under the Radar

Trendiness score

47 of 100

Popularity score

50 of 100

0

Brand fans

16

Product saves

New York City

https://www.dl1961.com

Style keywords

Sustainable

Premium

Contemporary

Innovative

Elevated

About the brand

DL1961 is a family-owned premium denim brand founded in 2008 in New York City with a mission to revolutionize sustainable fashion. The "DL" stands for "Denim Limited" while "1961" references the founder's birth year. Led by CEO Maliha Ahmed and Creative Director Sarah Ahmed, the company leverages over three generations of textile expertise to create the "perfect fitting jeans" through advanced fabric technologies like XFIT LYCRA® and Instasculpt. The brand distinguishes itself through its vertically-integrated manufacturing process, owning its own sustainable factory. DL1961 uses only 10 gallons of water per garment compared to the industry standard of 1,500 gallons, while recycling 98% of water used in production. Their commitment to sustainability extends to using ethically sourced materials, regenerative fibers, and partnerships to create circular denim from textile waste, making them a favorite among environmentally-conscious consumers and celebrities.

New York City

https://www.dl1961.com

Instagram

117k followersOpen in app

What people are saying

Anthropologie

Absolutely LOVE this pair of jeans - substantial weight but not too thick, and hold their shape well throughout the day. Even wore them on a 12 hour flight and they were still looking fresh when we landed.

Sep, 2025

Tanya Foster

I tried them on after I got back from my trip and was immediately obsessed! They fit like a glove and are so flattering. The jeans are made from DL1961's Instasculpt technology that is created to smooth, sculpt, and conform to your body in the waist, hip and thigh area.

Sep, 2025

Garnet Hill

I love DL 1961 jeans. They fit perfectly and are true to size. Also, they don't stretch out.

Aug, 2025

Byrdie

But what takes this gem up a notch are the hand-beaded, crystal floral motifs embellished on the bottom. The glistening ornaments take seemingly plain jeans and spin them on their head.

Jul, 2025

Forbes

DL1961 is particularly great for skinny jeans—they have 20 styes to choose from, all made from sustainable fabrics with built-in sculpting features.

May, 2025

The Good Trade

Almost $200 for a pair of maternity jeans is wild, but hear me out: these may be my favorite jeans I've ever worn, ever. DL1961's Enora Maternity Straight Cigarette jeans have a sleek, wear-anywhere silhouette that makes me feel polished (even with a tee and sneakers), and the over-belly panel is soft, supportive, and never restrictive.

May, 2025

The Good Trade

DL1961 uses certified cotton and post-consumer recycled fibers, plus waterless technologies like Ozone and Laser to create that perfect lived-in look, without the environmental cost.

May, 2025

Who What Wear

Their soft texture and structured design evoke the nostalgic charm of a vintage find while maintaining a refined edge. While the lack of stretch might give some pause, the softness of the fabric and the jeans' true-to-size fit strike a perfect balance between comfort and sophistication.

May, 2025

Parents

This brand is so comfortable. I recommend this brand a lot to my pregnant clients when they want to invest in a good pair of maternity denim.

Apr, 2025

Anthropologie

I love this brand but it's so challenging finding the correct fit. These didn't work on my frame but the denim fabric is great quality.

Aug, 2025

Garnet Hill

Love these jeans-just a bit pricey.

Mar, 2025

Good On You

There's no evidence it ensures workers are paid living wages in its supply chain.

Jan, 2025

Anthropologie

Absolutely LOVE this pair of jeans - substantial weight but not too thick, and hold their shape well throughout the day. Even wore them on a 12 hour flight and they were still looking fresh when we landed.

Sep, 2025

Tanya Foster

I tried them on after I got back from my trip and was immediately obsessed! They fit like a glove and are so flattering. The jeans are made from DL1961's Instasculpt technology that is created to smooth, sculpt, and conform to your body in the waist, hip and thigh area.

Sep, 2025

Garnet Hill

I love DL 1961 jeans. They fit perfectly and are true to size. Also, they don't stretch out.

Aug, 2025

Byrdie

But what takes this gem up a notch are the hand-beaded, crystal floral motifs embellished on the bottom. The glistening ornaments take seemingly plain jeans and spin them on their head.

Jul, 2025

Forbes

DL1961 is particularly great for skinny jeans—they have 20 styes to choose from, all made from sustainable fabrics with built-in sculpting features.

May, 2025

The Good Trade

Almost $200 for a pair of maternity jeans is wild, but hear me out: these may be my favorite jeans I've ever worn, ever. DL1961's Enora Maternity Straight Cigarette jeans have a sleek, wear-anywhere silhouette that makes me feel polished (even with a tee and sneakers), and the over-belly panel is soft, supportive, and never restrictive.

May, 2025

The Good Trade

DL1961 uses certified cotton and post-consumer recycled fibers, plus waterless technologies like Ozone and Laser to create that perfect lived-in look, without the environmental cost.

May, 2025

Who What Wear

Their soft texture and structured design evoke the nostalgic charm of a vintage find while maintaining a refined edge. While the lack of stretch might give some pause, the softness of the fabric and the jeans' true-to-size fit strike a perfect balance between comfort and sophistication.

May, 2025

Parents

This brand is so comfortable. I recommend this brand a lot to my pregnant clients when they want to invest in a good pair of maternity denim.

Apr, 2025

Anthropologie

I love this brand but it's so challenging finding the correct fit. These didn't work on my frame but the denim fabric is great quality.

Aug, 2025

Garnet Hill

Love these jeans-just a bit pricey.

Mar, 2025

Good On You

There's no evidence it ensures workers are paid living wages in its supply chain.