Fleur du Mal

Classic Favorite

Trendiness score

41 of 100

Popularity score

78 of 100

0

Brand fans

23

Product saves

New York City

https://fleurdumal.com

Style keywords

Luxurious

Sensual

Sophisticated

Provocative

Elegant

About the brand

Fleur du Mal is a luxury lingerie, ready-to-wear, and swimwear brand founded by Jennifer Zuccarini in 2012. The brand's name, derived from Charles Baudelaire's famous collection of poems "Les Fleurs du Mal," translates to "flower of evil" in French, reflecting the brand's unique duality of embracing both beauty and temptation. Zuccarini, who previously co-founded the luxury lingerie brand Kiki de Montparnasse, created Fleur du Mal with the vision of taking a fashion approach to lingerie while applying lingerie language to ready-to-wear fashion. The brand is renowned for its sophisticated blend of sensuality and elegance, crafting pieces using luxury fabrics such as French Leavers lace, silk, and satin. Fleur du Mal's designs feature intricate detailing and provocative silhouettes that balance seduction with wearability, creating pieces that can seamlessly transition from intimate wear to statement outerwear. The brand has gained cult status among celebrities including Rihanna, Gigi and Bella Hadid, and Margot Robbie, and has been featured prominently in top fashion publications.

New York City

https://fleurdumal.com

Instagram

383k followersOpen in app

What people are saying

InStyle

Simply put, this lace bodysuit from Fleur du Mal is gorgeous. [...] Lace is a generally delicate material, but we found this one to be more durable than most.

Jul, 2025

Tellar

The Charlotte Corset runs small—I'm usually a medium, but Tellar recommended a large, and it fit beautifully.

Jan, 2025

Fleur du Mal

The cut sculpts a cinched, hourglass silhouette without sacrificing comfort—seductive, unquestionably feminine, and quietly powerful. That balance of delicacy and strength is exactly what you hope for in luxury lingerie, and Fleur du Mal nailed it.

Jan, 2025

The Cut

Made with a four-way-stretch microfiber, this thong is all about providing maximum stretch and comfort so you can wear it under your garment of choice.

Aug, 2024

Cosmopolitan

Fleur du Mal is a line of lingerie known for its luxurious fabrics and high-quality lace. Warning: once you try on a pair of these panties, you won't be able to go back to cheap, scratchy lace ever again.

May, 2024

Tellar

Fleur du Mal generally runs true to size, but there are some caveats depending on the product category and fabric.

Jan, 2025

Tellar

The silk slip is gorgeous, but it's more fitted than I expected.

Jan, 2025

After the recent post about natural fibers and an expensive Fleur Du Mal dress that was completely polyester I'm starting to question the materials of pieces I own.

Feb, 2024

Got badly burned with an impulse buy from Fleur du Mal once, but they still have some gorgeous designs with lots of silk. Overpriced to high heaven, though, because there's no reason why a simple silk slip should be $500+ when it should cost less than half of that.

Dec, 2023

InStyle

Simply put, this lace bodysuit from Fleur du Mal is gorgeous. [...] Lace is a generally delicate material, but we found this one to be more durable than most.

Jul, 2025

Tellar

The Charlotte Corset runs small—I'm usually a medium, but Tellar recommended a large, and it fit beautifully.

Jan, 2025

Fleur du Mal

The cut sculpts a cinched, hourglass silhouette without sacrificing comfort—seductive, unquestionably feminine, and quietly powerful. That balance of delicacy and strength is exactly what you hope for in luxury lingerie, and Fleur du Mal nailed it.

Jan, 2025

The Cut

Made with a four-way-stretch microfiber, this thong is all about providing maximum stretch and comfort so you can wear it under your garment of choice.

Aug, 2024

Cosmopolitan

Fleur du Mal is a line of lingerie known for its luxurious fabrics and high-quality lace. Warning: once you try on a pair of these panties, you won't be able to go back to cheap, scratchy lace ever again.

May, 2024

Tellar

Fleur du Mal generally runs true to size, but there are some caveats depending on the product category and fabric.

Jan, 2025

Tellar

The silk slip is gorgeous, but it's more fitted than I expected.

Jan, 2025

After the recent post about natural fibers and an expensive Fleur Du Mal dress that was completely polyester I'm starting to question the materials of pieces I own.

Feb, 2024

Got badly burned with an impulse buy from Fleur du Mal once, but they still have some gorgeous designs with lots of silk. Overpriced to high heaven, though, because there's no reason why a simple silk slip should be $500+ when it should cost less than half of that.

Dec, 2023