I.D. SARRIERI

I.D. SARRIERI brand image
Under the Radar
Trendiness score
Trendiness score
39 of 100
Popularity score
Popularity score
46 of 100
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Style keywords

luxurious
couture
sensual
sophisticated
glamorous

About the brand

I.D. SARRIERI is a luxury lingerie house founded in 1992 by Romanian designer Iulia Dobrin, whose initials form the brand's name[1][8]. Originally established in Bucharest, Romania, the brand has gained worldwide recognition for its haute-couture inspired lingerie, loungewear, and nightwear collections[1][2]. Known for its meticulous craftsmanship and attention to detail, I.D. SARRIERI creates pieces using the finest French and Italian silks, satins, and Chantilly lace, often incorporating signature Swarovski crystals[1][5]. The brand has become synonymous with luxury and sophistication in the lingerie market, with pieces designed to blur the lines between lingerie and ready-to-wear[4]. Celebrity favorites include Nicole Kidman, Cameron Diaz, Britney Spears, and Madonna, with the brand's creations frequently gracing red carpets and appearing in films like 'The Devil Wears Prada'[1][2][5]. I.D. SARRIERI pieces are sold in the world's finest lingerie boutiques and department stores, from Paris to Tokyo[1].

Bucharest, Romania
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What people are saying

THE OUTNET

When lingerie feels like couture, you know it's I.D. Sarrieri. Designed to be seen – or kept all to yourself – it's the definition of underwear as outerwear. Why shouldn't your underpinnings be just as fab as the rest of your wardrobe?

Aug, 2025

ELLE

Parisian brand I.D. Sarrieri is known for its intricate chantilly-lace lingerie, often set against nude stretch-tulle to create the appearance of bare skin beneath. ... The bralettes and bodysuits are too pretty to be hidden away: Kourtney Kardashian, Ariana Grande and Lady Gaga clearly have all worn the brand's underwear as outerwear.

Jun, 2025

Editorialist

Meticulous craft is part of what makes I.D. Sarrieri's 'Loulou' bra so special, and it'll make you feel all the more special wearing it, too. It's been locally made in Romania from hand-cut tulle and has satin straps that glow beautifully. The scalloped band sits flat against skin, so it feels extra comfortable.

May, 2025

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