FRAME

Classic Favorite

Trendiness score

54 of 100

Popularity score

78 of 100

1

Brand fans

98

Product saves

Bridgette favorited this brand

Los Angeles

https://frame-store.com

Style keywords

Minimalist

Sophisticated

Casual

Timeless

Premium

About the brand

FRAME is an American fashion brand founded in 2012 by Swedish entrepreneurs Erik Torstensson and Jens Grede in Los Angeles. Initially recognized for its premium denim, the brand gained celebrity endorsement from supermodels like Karlie Kloss, Miranda Kerr, and Emily Ratajkowski who wore the iconic "Le Skinny de Jeanne" style. The company has since expanded beyond jeans to offer ready-to-wear collections in cotton, leather, and cashmere, establishing itself as a leader in luxury fashion retail. The brand embodies a unique fusion of European sophistication and relaxed Californian aesthetics, drawing inspiration from the "dressed up casual" style of 1970s French fashion icons. FRAME's philosophy centers on minimalism with a "less is more" approach, creating timeless pieces that transcend fleeting trends. With headquarters in both Culver City, Los Angeles, and London's Shoreditch, the brand maintains a commitment to sustainable manufacturing practices while delivering high-quality garments that balance effortless elegance with contemporary style.

Los Angeles

https://frame-store.com

Instagram

641k followersOpen in app

What people are saying

Lemon8-app

The Frame Rolled High Rise Wide Leg Jeans not only stand out for their chic design but also promise superior comfort and durability.

Sep, 2025

PureWow

I'll be the first to admit that Frame jeans are an investment, and the pricey $288 Le Jane style is certainly no exception. But if you're searching for a pair of jeans that combines durability, quality and premium cotton, these are absolutely worth it.

Dec, 2024

InStyle

With a wide-leg, drawstring detail, and a texture that is genuinely softer than my favorite worn-in tee, they were absolutely the most comfortable jeans I'd ever spotted.

Sep, 2024

bod & ted

Even though FRAME jeans have a higher price point, it is for good reason. FRAME garments are designed with sustainability and durability in mind and are considered investment pieces.

Jun, 2024

The Dressing Room

As a premium denim brand, Frame Denim typically adheres to true-to-size fitting. This means there's usually no need to size 'up' or 'down' due to vanity sizing.

May, 2024

Just wanted to share a tip! I'm trying to buy more sustainable brands and hopefully higher quality clothing. Just tried on a bunch a jeans and counterintuitively I found Frame jeans in the slim or slender fit to work best for Apple shape as they're mid or high rise straighter cut with just enough stretch (I'm usually an 18, but found their 34 worked).

Apr, 2024

Jo-Lynne Shane

I've never been disappointed by Frame jeans. Consistent quality and sizing.

Feb, 2024

The Mom Edit

These jeans are–hands-down–one of the most comfortable pair I have ever put on my body. (And… I've tried a lot of jeans.) I ordered them with a slew of others and the fabric was so… soft and stretchy and perfect that it set them apart from the rest immediately.

Jan, 2024

Lemon8-app

FRAME is a brand known for its commitment to quality, combining luxury materials with trendy designs. The Standard Shirt in Noir and the Le Jane Crop in Rossum Rips offer versatility and style but also come at a steep price.

Sep, 2025

PureWow

The denim does naturally stretch after multiple wears, and this is when I notice the jeans taking on extra room around the waistband that's great for seconds at the dinner table, but not my cup of tea when it comes to looks, so I find that throwing them in the wash and letting them line dry gets them back in tip-top shape.

Dec, 2024

bod & ted

All denim naturally stretches out over time, so you should expect some natural expansion with repeated wear of your FRAME jeans.

Jun, 2024

Lemon8-app

The Le Easy Flare jeans, while soft, have fit issues, and the Standard Shirt, although well-constructed, doesn't impress at its steep price.

Sep, 2025

Lemon8-app

The Frame Rolled High Rise Wide Leg Jeans not only stand out for their chic design but also promise superior comfort and durability.

Sep, 2025

PureWow

I'll be the first to admit that Frame jeans are an investment, and the pricey $288 Le Jane style is certainly no exception. But if you're searching for a pair of jeans that combines durability, quality and premium cotton, these are absolutely worth it.

Dec, 2024

InStyle

With a wide-leg, drawstring detail, and a texture that is genuinely softer than my favorite worn-in tee, they were absolutely the most comfortable jeans I'd ever spotted.

Sep, 2024

bod & ted

Even though FRAME jeans have a higher price point, it is for good reason. FRAME garments are designed with sustainability and durability in mind and are considered investment pieces.

Jun, 2024

The Dressing Room

As a premium denim brand, Frame Denim typically adheres to true-to-size fitting. This means there's usually no need to size 'up' or 'down' due to vanity sizing.

May, 2024

Just wanted to share a tip! I'm trying to buy more sustainable brands and hopefully higher quality clothing. Just tried on a bunch a jeans and counterintuitively I found Frame jeans in the slim or slender fit to work best for Apple shape as they're mid or high rise straighter cut with just enough stretch (I'm usually an 18, but found their 34 worked).

Apr, 2024

Jo-Lynne Shane

I've never been disappointed by Frame jeans. Consistent quality and sizing.

Feb, 2024

The Mom Edit

These jeans are–hands-down–one of the most comfortable pair I have ever put on my body. (And… I've tried a lot of jeans.) I ordered them with a slew of others and the fabric was so… soft and stretchy and perfect that it set them apart from the rest immediately.

Jan, 2024

Lemon8-app

FRAME is a brand known for its commitment to quality, combining luxury materials with trendy designs. The Standard Shirt in Noir and the Le Jane Crop in Rossum Rips offer versatility and style but also come at a steep price.

Sep, 2025

PureWow

The denim does naturally stretch after multiple wears, and this is when I notice the jeans taking on extra room around the waistband that's great for seconds at the dinner table, but not my cup of tea when it comes to looks, so I find that throwing them in the wash and letting them line dry gets them back in tip-top shape.

Dec, 2024

bod & ted

All denim naturally stretches out over time, so you should expect some natural expansion with repeated wear of your FRAME jeans.

Jun, 2024

Lemon8-app

The Le Easy Flare jeans, while soft, have fit issues, and the Standard Shirt, although well-constructed, doesn't impress at its steep price.

Sep, 2025