Damson Madder

Fashion Powerhouse

Trendiness score

70 of 100

Popularity score

83 of 100

0

Brand fans

12

Product saves

London

https://damsonmadder.com

Style keywords

Sustainable

Bold

Feminine

Playful

Vibrant

About the brand

Damson Madder is a London-based sustainable fashion brand founded by Emma Hill in April 2020, launching just one week before the first COVID lockdown. Born from Hill's desire to create ethical fashion without compromising on design, the brand emerged when she recognized a gap in the market for sustainable clothing that was both unique and exciting. The name itself reflects the brand's core philosophy, derived from 'damson' (the deep plum color) and 'madder' (a natural red dye from flowers), representing their commitment to natural, vibrant colors. With an ethos of 'maximum style, minimal impact,' Damson Madder has rapidly gained a cult following among fashion enthusiasts and celebrities alike. The brand is renowned for its dopamine-inducing designs featuring bold prints, bow details, oversized collars, intricate embroidery, and signature pieces like leopard cargo pants. Using recycled and organic fabrics along with natural dyes, Damson Madder champions slow fashion through small-batch, high-quality garments designed to be cherished for years rather than consumed disposably.

London

https://damsonmadder.com

Instagram

536k followersOpen in app

What people are saying

The Independent

The UK's answer to Ganni, its standout pieces include a sell-out leopard print gilet, graphic white T-shirts, collared dresses, and two-in-one tops. The brand's pieces often go viral, and better yet, they're pleasingly affordable, making it a great destination for seasonal wardrobe refresh.

Sep, 2025

The Standard

Damson Madder's cult following comes from its playful designs and sustainable ethos, and the Liu coat is no exception... I love that it sits in the sweet spot between statement and staple – a raincoat that's practical but refuses to blend into the background.

Sep, 2025

YouTube

overall I'd say that the brand gets a big thumbs up from me i feel like they are excellent. the quality is really good every single thing I got felt really luxurious. very thick very soft.

Aug, 2025

Refinery29

I have never received so many compliments, been stopped in the street so many times, or felt as comfortable as I have in a Damson Madder dress.

Jul, 2025

Refinery29

The ruched panel at the waistline offers multiple points to adjust the fit — something all skirts should have — so you can alter the look and feel depending on the day and look.

Jul, 2025

Thingtesting

The pieces are a bit expensive but the quality is really great. It sort of reminds me of Ganni when their products were nicer quality.

Jun, 2025

Cosmopolitan

We provide a level of design and quality that is not available at such accessible prices anywhere else.

Mar, 2025

My mother is a seamstress and she confirmed the construction of the garments is really good quality! I haven't found any issues with shrinkage, but I generally avoid putting thinner cotton in the dryer just in case :)

Mar, 2025

YouTube

their sizing has been a little bit all over the place. but generally consistent so I feel like if you get your true. size you should more or less be in the right ballpark.

Aug, 2025

YouTube

I think this one costs something in the region of £25. which for a scrunchie. I felt like was a little excessive. but now that it's here it does feel very thick very good quality it definitely feels like it's worth the money

Aug, 2025

YouTube

about a day later. I then got an email from somebody at Damson Madder telling me that unfortunately. two of the items. I selected were no longer in stock. so there was a bit of a stock issue on their website.

Aug, 2025

I'd really like one of those tie front vests in a print. I've been seeing Australian influencers wearing the brand but went to check it out (pricing ok I guess) but I can't stomach paying $50 shipping.

Apr, 2025

The Independent

The UK's answer to Ganni, its standout pieces include a sell-out leopard print gilet, graphic white T-shirts, collared dresses, and two-in-one tops. The brand's pieces often go viral, and better yet, they're pleasingly affordable, making it a great destination for seasonal wardrobe refresh.

Sep, 2025

The Standard

Damson Madder's cult following comes from its playful designs and sustainable ethos, and the Liu coat is no exception... I love that it sits in the sweet spot between statement and staple – a raincoat that's practical but refuses to blend into the background.

Sep, 2025

YouTube

overall I'd say that the brand gets a big thumbs up from me i feel like they are excellent. the quality is really good every single thing I got felt really luxurious. very thick very soft.

Aug, 2025

Refinery29

I have never received so many compliments, been stopped in the street so many times, or felt as comfortable as I have in a Damson Madder dress.

Jul, 2025

Refinery29

The ruched panel at the waistline offers multiple points to adjust the fit — something all skirts should have — so you can alter the look and feel depending on the day and look.

Jul, 2025

Thingtesting

The pieces are a bit expensive but the quality is really great. It sort of reminds me of Ganni when their products were nicer quality.

Jun, 2025

Cosmopolitan

We provide a level of design and quality that is not available at such accessible prices anywhere else.

Mar, 2025

My mother is a seamstress and she confirmed the construction of the garments is really good quality! I haven't found any issues with shrinkage, but I generally avoid putting thinner cotton in the dryer just in case :)

Mar, 2025

YouTube

their sizing has been a little bit all over the place. but generally consistent so I feel like if you get your true. size you should more or less be in the right ballpark.

Aug, 2025

YouTube

I think this one costs something in the region of £25. which for a scrunchie. I felt like was a little excessive. but now that it's here it does feel very thick very good quality it definitely feels like it's worth the money

Aug, 2025

YouTube

about a day later. I then got an email from somebody at Damson Madder telling me that unfortunately. two of the items. I selected were no longer in stock. so there was a bit of a stock issue on their website.

Aug, 2025

I'd really like one of those tie front vests in a print. I've been seeing Australian influencers wearing the brand but went to check it out (pricing ok I guess) but I can't stomach paying $50 shipping.

Apr, 2025