Dôen

Fashion Powerhouse

Trendiness score

62 of 100

Popularity score

79 of 100

562

Brand fans

233

Product saves

Susie and 561 others favorited this brand

Los Angeles

https://www.shopdoen.com

Style keywords

Feminine

Romantic

Bohemian

Nostalgic

Timeless

Conscious

About the brand

DÔEN is a Los Angeles–based women’s fashion brand founded in 2016 by sisters Margaret and Katherine Kleveland, together with a collective of women equity partners. Inspired by the nostalgia of coastal California, the brand creates elevated, wearable pieces that honor femininity and everyday ease. Known for weightless dresses, delicate prints, and fluid silhouettes, the brand captures a distinctly feminine spirit—carefree yet refined. With a direct-to-consumer model, DÔEN has cultivated an intimate community while keeping its vision of accessible luxury intact. Sustainability and ethical production are central to its mission, with a commitment to partnering primarily with women-owned or co-owned manufacturers and ensuring fair practices across the supply chain. Each collection carries a timeless quality, echoing the landscapes of the founders’ youth through soft, natural hues designed to be worn, cherished, and passed down.

Los Angeles

https://www.shopdoen.com

Instagram

744k followersOpen in app

What people are saying

Jeans and a Teacup

Yes, these clothes are a little pricey but these pieces are made to last a lifetime! It's also the price you pay for clothes that are ethically made by people earning a fair wage.

Oct, 2025

Marie Claire UK

On my body, the fabric feels airy yet structured: quite light against the skin, but with enough crispness to support its tiered silhouette and scallop eyelet hem without collapsing.

Aug, 2025

The Cut

This dress is also so well constructed, from the subtle ruffles to the gathered bodice and crisp cotton-poplin fabric. It fits like a glove and holds its shape throughout the day, plus it washes well.

Jul, 2025

Who What Wear

The California-based label has absolutely nailed the formula for the perfect summer dress—its pieces are always breezy and relaxed (read: extremely comfy and easy to throw on) and, importantly, they suit a wide range of body types (most go up to a UK size 18 and have bra-friendly designs with adjustable necklines to suit ample bust or not).

Jul, 2025

My wedding dress was a $500 Dôen dress, which felt crazy expensive, but was cheaper than what I was finding at wedding boutiques and such. And I still wear it because it's a beautifully made piece.

Jun, 2025

I have some dresses and blouses, but only buy during their sales or secondhand... really nice quality and have lasted well.

Apr, 2025

I love DOEN, their silks/cottons are quality.

Apr, 2025

some of the cotton summer dresses feel like paper - they're so thin ... I feel some items are way overprice for the material and quality while others feel worth it.

Sep, 2025

I recently purchased the traveler top, and after trying it on I felt the sizing was a bit smaller than what I expected. Since I was paying $200 for a tank top I figured I should exchange it for a better size.

Jul, 2025

Sizing is so inconsistent - many report buying different sizes across different DOEN pieces.

Apr, 2025

It's crazy that they have nylon dresses for over $700 or cotton shirts over $200.

Apr, 2025

Many of their dresses are sheer or have a lot of eyelet lace holes, but are unlined.

Apr, 2025

Jeans and a Teacup

Yes, these clothes are a little pricey but these pieces are made to last a lifetime! It's also the price you pay for clothes that are ethically made by people earning a fair wage.

Oct, 2025

Marie Claire UK

On my body, the fabric feels airy yet structured: quite light against the skin, but with enough crispness to support its tiered silhouette and scallop eyelet hem without collapsing.

Aug, 2025

The Cut

This dress is also so well constructed, from the subtle ruffles to the gathered bodice and crisp cotton-poplin fabric. It fits like a glove and holds its shape throughout the day, plus it washes well.

Jul, 2025

Who What Wear

The California-based label has absolutely nailed the formula for the perfect summer dress—its pieces are always breezy and relaxed (read: extremely comfy and easy to throw on) and, importantly, they suit a wide range of body types (most go up to a UK size 18 and have bra-friendly designs with adjustable necklines to suit ample bust or not).

Jul, 2025

My wedding dress was a $500 Dôen dress, which felt crazy expensive, but was cheaper than what I was finding at wedding boutiques and such. And I still wear it because it's a beautifully made piece.

Jun, 2025

I have some dresses and blouses, but only buy during their sales or secondhand... really nice quality and have lasted well.

Apr, 2025

I love DOEN, their silks/cottons are quality.

Apr, 2025

some of the cotton summer dresses feel like paper - they're so thin ... I feel some items are way overprice for the material and quality while others feel worth it.

Sep, 2025

I recently purchased the traveler top, and after trying it on I felt the sizing was a bit smaller than what I expected. Since I was paying $200 for a tank top I figured I should exchange it for a better size.

Jul, 2025

Sizing is so inconsistent - many report buying different sizes across different DOEN pieces.

Apr, 2025

It's crazy that they have nylon dresses for over $700 or cotton shirts over $200.

Apr, 2025

Many of their dresses are sheer or have a lot of eyelet lace holes, but are unlined.

Apr, 2025