3.PARADIS is a Montreal-based fashion brand that has established birds, particularly white doves, as the cornerstone of its design philosophy. The brand explores the profound parallels between avian life and human existence, weaving these connections throughout each collection from denim jackets and tailored suits to floor-length dresses. During Paris Fashion Week, 3.PARADIS revealed its SS23 collection that presented an expanded interpretation of its signature house codes, focusing on the cyclical nature of life and the concept of freedom inherent in a bird's existence. The brand's creative vision extends beyond mere aesthetic choices, incorporating symbolic elements like bubble and orb-like effects that represent the hatching process, symbolizing life's natural progression of birth, growth, and eventual independence. Through striking campaign imagery featuring caliber tailored suits, varsity jackets, ruffled tops, and skirts, 3.PARADIS captures both the elegance and raw beauty of avian life while translating these qualities into sophisticated, wearable fashion that celebrates the intersection of nature and human experience.