Cult Gaia

Cult Gaia brand image
Classic Favorite
Trendiness score
Trendiness score
55 of 100
Popularity score
Popularity score
94 of 100
634
Brand fans
64
Product saves
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TAMANNA and 633 others favorited this brand

Style keywords

Sculptural
Artistic
Natural
Feminine
Bohemian

About the brand

Cult Gaia is a Los Angeles-based luxury lifestyle brand founded in 2012 by Jasmin Larian Hekmat, who transformed a hobby of making flower crowns into a global fashion phenomenon. Named after Gaia, the Greek goddess of Earth, the brand embodies a deep connection to nature and artistic expression, creating what Hekmat calls "objets d'art" – wearable pieces that blur the line between fashion and sculpture. The brand gained international recognition through its iconic bamboo Ark bag, which became a viral sensation on Instagram and established Cult Gaia as a coveted fashion label. Known for its sculptural silhouettes, natural materials like bamboo, wood, and acrylic, and feminine aesthetic, Cult Gaia has evolved from accessories into a comprehensive lifestyle brand offering ready-to-wear, footwear, swimwear, and more. The brand's philosophy centers on creating timeless, heirloom-quality pieces that celebrate the beauty of imperfection and the harmony between art and nature.

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What people are saying

Reddit

But I was pleasantly surprised by the quality of materials, including leather, of the bags. Had never heard of them but saw a post about them on here and thought I would try them—definitely worth it.

Aug, 2025

Reddit

I have the Ark Bag (the wooden Cult Gaia bag that's all over Instagram), and I LOVE it. I probably get more compliments on that clutch than I do on all of my other bags combined. It's very cool and sculptural; it feels like wearable art.

Apr, 2024

Reddit

I've got the Luna shoulder bag in purple acrylic and I have to say, I love it. It's such a fun bag and while it's definitely not an 'every day' option it's been great for attending weddings, brunches, etc. I think for a bag made out of fairly delicate materials it's held up really well

Apr, 2024

Reddit

I also have three of their bamboo bags that are perfect for summer. I get the most use out of the shoulder bag and it's actually my fav bag I own... It also has held up really well. I do baby my bags when I'm not using them at home but I've had this one for two years and it's still in great condition.

May, 2023

Reddit

I really like their acrylic clutches but I find them impractical for my lifestyle.

Jun, 2024

Reddit

I've had several. Their hard case clutches show wear REALLY easy & I own them for decorative purposes. Their leather bags hold up fairly well & I've had one since December 2020 but I rarely use it because it's not a practical bag.

Apr, 2024

Reddit

As a lover of Cult Gaia, I think they are expensive for what they are, but that doesn't stop me from having three of their clutches in my collection 😂 They offer unique designs that are more a piece of art than function, and they never fail to get compliments.

May, 2023

Reddit

I had a ton of regret after I bought this Cult Gaia Caldera. The problem? The shape seemed odd to me and I usually like straight forward, practical designs. I like to be able to “wear” everything I own and have it perform a function with comfort. I worried about handling such an awkwardly shaped item so I let it sit on the shelf for close to 2 years.

Jul, 2025

Reddit

I rented this dress in 2 sizes. My normal one fit so it's tts but I don't personally like the thick material. It's not very lux feeling in person. I think it will stretch out and wash/wear poorly, unfortunately.

Mar, 2025

Reddit

It arrived new with tags and a broken strap. This brand is too fragile.

Mar, 2025

Reddit

DO NOT BUY. This bag was used one time and while I was very careful with it the bag ended up being very scratched which honestly fine I could understand. But the fact that this whole peal faded makes absolutely no sense. Def not the wear and tear you would expect for one time use. Please do not waste ur money. It's a beautiful bag but not worth the money. Also Cult Gaia has horrible customer service.

Mar, 2025

Reddit

I love their designs so much (and this is gorge to look at) but does anyone else find their quality a little lacking? I had the Nala clutch and it need reselling it because in person, it was kinda meh.

Jun, 2023

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