Charo Ruiz

Style keywords
About the brand
Charo Ruiz is a Spanish fashion designer who founded her eponymous brand after moving to Ibiza in 1984, officially establishing the label in 1989. Born the daughter of a seamstress in Seville, she discovered her passion for fashion at a young age and began her career as a model in Barcelona during the vibrant late seventies. Her move to Ibiza provided the perfect backdrop for creating designs that capture the island's free-spirited essence and cultural legacy. The brand specializes in intricate broderie fabrications, lace trimmings, and breathable materials like cotton voile, creating pieces that embody modern femininity with bohemian charm. Inspired by the hippie revolution and the freedom of the sixties and seventies, Charo Ruiz has transformed Ibizan DNA into a global, sophisticated fashion proposition. Today, the family business is run day-to-day by her daughter Paloma Ruiz, continuing the legacy of creating timeless, handcrafted designs that celebrate the soul of Ibiza.















