Blumarine

Classic Favorite

Trendiness score

40 of 100

Popularity score

70 of 100

0

Brand fans

12

Product saves

Carpi, Italy

https://www.blumarine.com

Style keywords

Romantic

Feminine

Sensual

Floral

Luxurious

About the brand

Blumarine was founded in 1977 in Carpi, Italy by Anna Molinari and Gianpaolo Tarabini. Known as the "Queen of Roses," Anna Molinari created a fashion house that has enchanted generations with its distinctive romantic and sensual aesthetic. The brand made its debut at Milan Fashion Week in 1981, quickly establishing itself as a symbol of Italian luxury fashion with an unmistakable feminine identity centered around the rose motif. The Blumarine woman embodies a unique blend of power and delicacy, sensuality without vulgarity. The brand is renowned for its floral prints, luxurious materials, intricate detailing, and designs inspired by style icons like Marilyn Monroe, Audrey Hepburn, and Jackie Kennedy. Under current creative director Nicola Brognano, Blumarine has successfully revived its Y2K aesthetic while maintaining its core DNA of timeless femininity, combining vintage glamour with contemporary edge to appeal to modern audiences worldwide.

Carpi, Italy

https://www.blumarine.com

Instagram

933k followersOpen in app

What people are saying

Vogue

Koma's work has never been pretentious. It's high-octane glamour and va-va-voom made for the women who want it, but it comes from a place of knowledge; of conscientious research and technical know-how.

Sep, 2025

Vogue

For a label known for sweet glamour, it's a clever way of injecting new intrigue to the butterflies, roses, fur-trimmed cardigans, and hyper-femininity that defines it.

Sep, 2025

Companies like Blumarine and Blugirl do high end clothes in these styles.

Sep, 2025

YouTube

Bluemarine often uses luxurious fabrics like silk, satin, and lace, creating garments that are both glamorous and wearable.

Feb, 2025

nss magazine

The woman imagined by Molinari is enveloped in soft colors: blush pink, pastel cardigans, bon-ton coats. She wears flared lace dresses that sway with every step, adorned with floral appliqués—roses, mimosa, and deep necklines.

Feb, 2025

italist

The brand is known for its playful designs, exotic animal prints, floral motifs, and quality fabrics. The collections are sensual, warm, and elegant.

Oct, 2022

Faz

This tension—between past and present, softness and sharpness—has become a hallmark of the brand's identity.

Jun, 2025

The Impression

That Y2K boldness helped the brand become very buzzed about on TikTok during Gen Z's revival of the aesthetic – but, considering the cost of living crisis and zoomers' penchant for thrifting, it didn't necessarily translate to sales.

Feb, 2024

Culted

Under Brognano's helm, Blumarine was transformed into a hyper-youthful, sexy bling bling mammoth of Fashion Week, one that was drooled over by all High Fashion Twitter users and industry people alike.

Feb, 2024

Culted

While the visual impact of Chiapponi is nowhere near the heyday of his predecessor, he actually took the brand back to its roots. In the past, the brand has always favoured soft, feminine and romantic clothing.

Feb, 2024

Vogue

Koma's work has never been pretentious. It's high-octane glamour and va-va-voom made for the women who want it, but it comes from a place of knowledge; of conscientious research and technical know-how.

Sep, 2025

Vogue

For a label known for sweet glamour, it's a clever way of injecting new intrigue to the butterflies, roses, fur-trimmed cardigans, and hyper-femininity that defines it.

Sep, 2025

Companies like Blumarine and Blugirl do high end clothes in these styles.

Sep, 2025

YouTube

Bluemarine often uses luxurious fabrics like silk, satin, and lace, creating garments that are both glamorous and wearable.

Feb, 2025

nss magazine

The woman imagined by Molinari is enveloped in soft colors: blush pink, pastel cardigans, bon-ton coats. She wears flared lace dresses that sway with every step, adorned with floral appliqués—roses, mimosa, and deep necklines.

Feb, 2025

italist

The brand is known for its playful designs, exotic animal prints, floral motifs, and quality fabrics. The collections are sensual, warm, and elegant.

Oct, 2022

Faz

This tension—between past and present, softness and sharpness—has become a hallmark of the brand's identity.

Jun, 2025

The Impression

That Y2K boldness helped the brand become very buzzed about on TikTok during Gen Z's revival of the aesthetic – but, considering the cost of living crisis and zoomers' penchant for thrifting, it didn't necessarily translate to sales.

Feb, 2024

Culted

Under Brognano's helm, Blumarine was transformed into a hyper-youthful, sexy bling bling mammoth of Fashion Week, one that was drooled over by all High Fashion Twitter users and industry people alike.

Feb, 2024

Culted

While the visual impact of Chiapponi is nowhere near the heyday of his predecessor, he actually took the brand back to its roots. In the past, the brand has always favoured soft, feminine and romantic clothing.

Feb, 2024