Cara Cara was founded in 2019 by three NYC-based friends and working mothers: Julia Brown, Katie Hobbs, and Sasha Martin. United by their shared experience of balancing corporate careers with motherhood, they combined their collective 50 years of expertise in fashion design, digital media, and marketing to create a brand that embodies "casual glamour." The entirely female-founded, owned and operated brand designs clothes for real women who seek both style and versatility. Named after the unique variety of orange featured in their first print, Cara Cara is distinguished by its vivid colors, exquisite original prints, and optimistic silhouettes. The brand's signature crisp cotton poplin serves as a canvas for their in-house designed prints, often inspired by interior design, natural beauty, and escapist destinations. Each piece features dressmaker details and exacting fit, creating timeless garments that make women look and feel good while embodying the joyful spirit of being on holiday.