Baserange is a pioneering sustainable fashion brand founded in 2012 by Danish designer Marie-Louise Mogensen and French entrepreneur Blandine de Verdelhan. The name stands for Basic Aesthetic for Sustainable Easywear, reflecting the brand's core philosophy of creating comfortable, minimalist clothing that prioritizes the wearer's comfort over external appearance. Starting with underwear designed as an alternative to the male gaze-dominated lingerie industry, Baserange has expanded into a full range of everyday essentials including loungewear, basics, and outerwear. The brand is renowned for its commitment to sustainability, using organic and recycled materials like bamboo lyocell, organic cotton, hemp, and natural dyes. Baserange's transparent production practices involve ethical partnerships with family-owned factories in Portugal, France, and Turkey. Their design philosophy centers on timeless minimalism with neutral palettes, clean lines, and versatile pieces built to last, promoting slow fashion over trend-driven consumption.