BETTTER is a revolutionary fashion system founded by former Vogue Ukraine Fashion Director Julie Pelipas that transforms the concept of sustainable fashion through innovative upcycling. Rather than being just another brand, BETTTER operates as a comprehensive system that creates fresh, modern suiting using upcycled materials and deadstock from major fashion houses. Each garment comes with a unique care passport that traces the fabric's origins, ensuring complete transparency in the supply chain. The brand features modular design with zippers allowing garments to accommodate three different sizes, adapting to natural weight fluctuations. Originally sourcing from Ukraine's vibrant vintage markets, BETTTER has evolved into a B2B operation partnering with luxury brands like Zegna to create co-branded upcycled collections. Winner of the Karl Lagerfeld Prize, BETTTER represents the future of circular fashion, combining exceptional tailoring with environmental consciousness while maintaining the sophisticated aesthetic expected from high-end contemporary fashion.