Alp N Rock

Under the Radar

Trendiness score

54 of 100

Popularity score

45 of 100

0

Brand fans

0

Product saves

California, United States

https://alpnrock.com

Style keywords

Timeless

Luxury

Après-ski

Sophisticated

Sustainable

About the brand

Alp N Rock is a luxury women's clothing brand founded in 2007 by Swiss-Canadian designer Susanne Reich. Born from a vision to create fashion that transcends trends, the brand seamlessly blends high-quality apparel with après ski style and timeless wardrobe essentials. Known for its sophisticated yet approachable aesthetic, Alp N Rock offers contemporary pieces with thoughtful heritage details, from long puffer coats and crew neck sweaters to sleek modern pants and premium outerwear. The brand is deeply committed to ethical practices, being a certified B Corporation since March 2023, and maintains a completely cruelty-free approach using eco-friendly down alternatives and premium materials. With a philanthropic mission beyond fashion, Alp N Rock partners with Room to Read to fund education for girls in developing countries. The brand caters to well-traveled, successful women who value sustainability and giving back, offering versatile pieces designed to transition seamlessly from city to slope while maintaining lasting luxury and impeccable quality craftsmanship.

California, United States

https://alpnrock.com

Instagram

40k followersOpen in app

What people are saying

Sun & Ski Sports

This jacket is gorgeous. It is so soft to the touch and keeps you very warm. The fit is also a stand out for me as many winter jackets run small this one runs true to size. It is also stylish and can be worn in many circumstances.

Oct, 2025

Sierra Trading Post

I ordered the lavender in medium and it fits like the photo. It also looks nice open as a cardigan. I liked it so much I wanted it in pebble too but the mediums were gone. I ordered the small and it fits very nicely, just a different look. I recommend this sweater.

Aug, 2025

This is the first I'm hearing of Alp N Rock, thanks for the intro! I love that they're 100% linen, natural fiber (at any price point) is getting harder to find!

Jun, 2025

Alp N Rock

Gorgeous quality jacket. This jacket is fully lined! Sherpa jackets that are lined are hard to find! It's warmer than it looks! It's so super cute on as well! I love it!!

Mar, 2025

Alp N Rock

First jacket purchase and the fleece is great quality and love the cut. Ordered an XL to have some extra room for a sweatshirt underneath and its a great fit.

Mar, 2025

Sitejabber

I ordered 2 knit sweaters, one pair of leggings and a shirt. All four pieces are wonderful! The knits are heavy, quality woven & just luxurious! The leggings are so soft & the sizes run true. Highly recommend Alp n Rock & will definitely be a customer for life!

Jan, 2025

Assembling the Brand

Alp N Rock was inspired by a vision to create clothing that not only transcends trends and stands the test of time, but also embodies quality, fit, and timeless elegance.

Aug, 2024

Sitejabber

I ordered several items from Alp n Rock and it took nearly 3 weeks for the items to arrive by US Postal Service. The sweaters were good quality, but I had to return all the pants because none of them fit well.

Jan, 2025

Assembling the Brand

With the rising costs of paid media and influencer marketing, we focus heavily on word of mouth by ensuring our customers have a positive experience with both our products and service.

Aug, 2024

Sitejabber

I have purchased a few things from them but have noticed recently that their quality is declining and all of their products are one size down. I'm a true small but in their sizing I'm medium.

Jan, 2025

Sitejabber

The returns process was annoying because their site keeps trying to make it easier to take store credit instead of a return.

Jan, 2025

Sitejabber

The, "go to", black pant that is advertised all over instagram is a waste of your hard earned dough. These pants are very thin and the material feels like sandpaper. They have zero, "give". Always go up one size. The XS is made for a 12 year old.

Nov, 2024

Sun & Ski Sports

This jacket is gorgeous. It is so soft to the touch and keeps you very warm. The fit is also a stand out for me as many winter jackets run small this one runs true to size. It is also stylish and can be worn in many circumstances.

Oct, 2025

Sierra Trading Post

I ordered the lavender in medium and it fits like the photo. It also looks nice open as a cardigan. I liked it so much I wanted it in pebble too but the mediums were gone. I ordered the small and it fits very nicely, just a different look. I recommend this sweater.

Aug, 2025

This is the first I'm hearing of Alp N Rock, thanks for the intro! I love that they're 100% linen, natural fiber (at any price point) is getting harder to find!

Jun, 2025

Alp N Rock

Gorgeous quality jacket. This jacket is fully lined! Sherpa jackets that are lined are hard to find! It's warmer than it looks! It's so super cute on as well! I love it!!

Mar, 2025

Alp N Rock

First jacket purchase and the fleece is great quality and love the cut. Ordered an XL to have some extra room for a sweatshirt underneath and its a great fit.

Mar, 2025

Sitejabber

I ordered 2 knit sweaters, one pair of leggings and a shirt. All four pieces are wonderful! The knits are heavy, quality woven & just luxurious! The leggings are so soft & the sizes run true. Highly recommend Alp n Rock & will definitely be a customer for life!

Jan, 2025

Assembling the Brand

Alp N Rock was inspired by a vision to create clothing that not only transcends trends and stands the test of time, but also embodies quality, fit, and timeless elegance.

Aug, 2024

Sitejabber

I ordered several items from Alp n Rock and it took nearly 3 weeks for the items to arrive by US Postal Service. The sweaters were good quality, but I had to return all the pants because none of them fit well.

Jan, 2025

Assembling the Brand

With the rising costs of paid media and influencer marketing, we focus heavily on word of mouth by ensuring our customers have a positive experience with both our products and service.

Aug, 2024

Sitejabber

I have purchased a few things from them but have noticed recently that their quality is declining and all of their products are one size down. I'm a true small but in their sizing I'm medium.

Jan, 2025

Sitejabber

The returns process was annoying because their site keeps trying to make it easier to take store credit instead of a return.

Jan, 2025

Sitejabber

The, "go to", black pant that is advertised all over instagram is a waste of your hard earned dough. These pants are very thin and the material feels like sandpaper. They have zero, "give". Always go up one size. The XS is made for a 12 year old.

Nov, 2024