ASTR the Label

ASTR the Label brand image
Classic Favorite
Trendiness score
Trendiness score
37 of 100
Popularity score
Popularity score
70 of 100
0
Brand fans
266
Product saves

Style keywords

Romantic
Feminine
Chic
Contemporary
Timeless

About the brand

Established in 2012 in Vernon, California, ASTR The Label has become a global style-setter among fashion lovers everywhere, creating effortless and chic clothing that not only looks flattering but also instills confidence in the modern woman. Founded by Daniel Kim with Sarah Larson as brand director, the brand aims to immerse customers into a world of effortless beauty, offering an accessible interpretation of trendy style for all occasions. Drawing inspiration from the latest trends with an affinity for all things feminine, ASTR The Label specializes in distinctive looks that exude romance and contemporary sophistication. Their thoughtfully crafted collections feature timeless silhouettes, from whimsical floral printed dresses to sumptuous blouses and stylish separates, all designed with versatility and chic aesthetics in mind. The brand caters to the fashion needs of the modern woman who desires to look her best while feeling comfortable, offering high-quality garments that reflect timeless elegance and sophistication.

Vernon, California
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What people are saying

Lemon8

While the price point leans towards the higher side, shoppers consistently praise the quality of fabrics, flattering cuts, and unique design details.

Sep, 2025

Oprah Daily

Snag this asymmetrical beauty from ASTR the Label in honor of the occasion. The flouncy skirt and cutout on the side add a little something special to the silhouette, pretty much guaranteeing you'll be the best-dressed guest at the party (besides the couple of honor, of course!).

Aug, 2025

Anthropologie

The colour of this dress is everything! The material is a little on the thicker side but still breathable and comfortable!

Jul, 2025

Anthropologie

Flattering dress. I'm 5’6” and 142lbs, I ordered a small and it fit perfectly. It is very flattering, I love the pockets!

May, 2025

Lemon8

ASTR The Label dresses are perfect for any occasion, from brunch outings to evening dinners, and they always garner compliments. The attention to detail and quality make them a worthwhile investment for your summer wardrobe.

May, 2025

Anthropologie

Gorgeous dress with a great color. It's a little heavier than I thought it would be, but it lays nicely.

May, 2025

Reviews Heaven

ASTR the Label is a happy middle ground, offering gorgeous, modern contemporary-style dresses, flirty tops, and ultra-chic wedding guest wear. It's the perfect mix of quality, class, and fun.

Jan, 2025

Reviews Heaven

According to the customer reviews I examined in this ASTR the Label clothing review, the brand's dresses run true to size. But negative reviews on Amazon and Nordstrom say otherwise, claiming many of the dresses are too small and don't stretch.

Jan, 2025

SajaLyn

Runs Small, Consider Sizing Up.

Oct, 2025

My Subscription Addiction

I ordered a medium, but it felt snug across my back and shoulders... Great in theory, but flawed execution. Between the fit issues and the worn condition, this one didn't live up to the ASTR hype.

Sep, 2025

Anthropologie

Doesn't fit the way you would think. The bodice isn't as fitted as it should be. Weirdly loose in spots.

May, 2025

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