ASTR the Label

Style keywords
About the brand
Established in 2012 in Vernon, California, ASTR The Label has become a global style-setter among fashion lovers everywhere, creating effortless and chic clothing that not only looks flattering but also instills confidence in the modern woman. Founded by Daniel Kim with Sarah Larson as brand director, the brand aims to immerse customers into a world of effortless beauty, offering an accessible interpretation of trendy style for all occasions. Drawing inspiration from the latest trends with an affinity for all things feminine, ASTR The Label specializes in distinctive looks that exude romance and contemporary sophistication. Their thoughtfully crafted collections feature timeless silhouettes, from whimsical floral printed dresses to sumptuous blouses and stylish separates, all designed with versatility and chic aesthetics in mind. The brand caters to the fashion needs of the modern woman who desires to look her best while feeling comfortable, offering high-quality garments that reflect timeless elegance and sophistication.












