NICHOLAS

Under the Radar

Trendiness score

52 of 100

Popularity score

45 of 100

Brand fans

105

Product saves

Melbourne, Australia

https://nicholasthelabel.com

Style keywords

elevated

bold

modern

glamorous

architectural

About the brand

NICHOLAS is an Australian luxury womenswear label founded in 2009 by industry leader Irene Nicholas. Born from a vision to craft beautiful, wearable pieces with emotional impact, the brand creates clothing for women who know their presence speaks before they do. Rooted in the relaxed glamour of its dual homes in Melbourne and Los Angeles, NICHOLAS has established itself as a leader in elevated event dressing, signature prints, and modern tailoring that transitions effortlessly between destinations. Each garment is meticulously designed and crafted in Melbourne using luxury fabrics sourced from Japan and Italy, blending confident silhouettes with sensuality to capture the tension between softness and strength. The brand is known for its inventive detailing, clean lines, and captivating styles that embody bold elegance. NICHOLAS offers a refined yet expressive wardrobe for women who lead, live, and leave an impression, ensuring each piece makes the wearer feel confident, beautiful, and unmistakably herself.

Melbourne, Australia

https://nicholasthelabel.com

Instagram

96k followersOpen in app

What people are saying

The 'trendier' brands that are known for their event dresses that I like are: Sau Lee, Elliatt, Retrofete, Nicholas the Label, Norma Kamali, and Cinq a Sept.

Nov, 2024

Glam Corner

This is a stunning dress to wear! The colour and style is flattering, it's both fun and elegant and it was so comfortable. It was a bit of a splurge and it was so worth it.

Oct, 2024

Glam Corner

I LOVED this dress, I wore it to a wedding and felt so glam!

Oct, 2024

Glam Corner

Loved this jumpsuit! It was flattering, comfortable and stylish. Loads of compliments and would definitely wear again.

Sep, 2024

Glam Corner

Very pretty dress with multiple ways to tie, I created a halter neck and hid the back straps. It has seams crossing at the mid thigh which makes it more column than flared like I thought it would be but still looked well.

Sep, 2024

Tellar

Nicholas garments are designed with structured silhouettes and high-end tailoring. The actual cut and fit are closer to slim European tailoring, especially in structured pieces.

Jan, 2025

Tellar

Fabric choices — many styles use satin, taffeta, or rigid crepe with zero stretch.

Jan, 2025

Glam Corner

The material creases easily and is a bit light. I wasn't fussed on it the sleeves and pink was maybe a bit much?

Sep, 2024

Nicholas alpaca sweater - nwt trr, extremely scratchy.

Dec, 2023

The 'trendier' brands that are known for their event dresses that I like are: Sau Lee, Elliatt, Retrofete, Nicholas the Label, Norma Kamali, and Cinq a Sept.

Nov, 2024

Glam Corner

This is a stunning dress to wear! The colour and style is flattering, it's both fun and elegant and it was so comfortable. It was a bit of a splurge and it was so worth it.

Oct, 2024

Glam Corner

I LOVED this dress, I wore it to a wedding and felt so glam!

Oct, 2024

Glam Corner

Loved this jumpsuit! It was flattering, comfortable and stylish. Loads of compliments and would definitely wear again.

Sep, 2024

Glam Corner

Sep, 2024

Tellar

Nicholas garments are designed with structured silhouettes and high-end tailoring. The actual cut and fit are closer to slim European tailoring, especially in structured pieces.

Jan, 2025

Tellar

Fabric choices — many styles use satin, taffeta, or rigid crepe with zero stretch.

Jan, 2025

Glam Corner

The material creases easily and is a bit light. I wasn't fussed on it the sleeves and pink was maybe a bit much?

Sep, 2024

Nicholas alpaca sweater - nwt trr, extremely scratchy.

Dec, 2023