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Brand Spotlight
Luli Fama
Luli Fama is a Latin-owned luxury swimwear and resort wear brand founded in 2003 by Lourdes "Luli" Hanimian and her brother-in-law Augusto Hanimian. Born in Cuba and raised in Miami, Luli's passion for the ocean and fashion converged when she met Augusto while working for his aunt, a renowned swimwear designer in Argentina. Together, they revolutionized the American swimwear market by introducing sophisticated European prints, premium fabrics, and daring cuts.
The brand is globally recognized for its universally flattering fit, vibrant colors, and bold designs that embody Latin flair and Miami style. With over 30 years of manufacturing experience and their own factory in Colombia, Luli Fama uses only the finest European fabrics to create handcrafted pieces. The brand empowers women to feel confident, sexy, and strong, attracting celebrity fans including Beyoncé, Shakira, and Lady Gaga while celebrating fearless femininity and beachside glamour.
Style keywords
Bold
Vibrant
Luxurious
Latin
Sexy
Brand Spotlight
Luli Fama
Style keywords
Bold
Vibrant
Luxurious
Latin
Sexy
Luli Fama is a Latin-owned luxury swimwear and resort wear brand founded in 2003 by Lourdes "Luli" Hanimian and her brother-in-law Augusto Hanimian. Born in Cuba and raised in Miami, Luli's passion for the ocean and fashion converged when she met Augusto while working for his aunt, a renowned swimwear designer in Argentina. Together, they revolutionized the American swimwear market by introducing sophisticated European prints, premium fabrics, and daring cuts.
The brand is globally recognized for its universally flattering fit, vibrant colors, and bold designs that embody Latin flair and Miami style. With over 30 years of manufacturing experience and their own factory in Colombia, Luli Fama uses only the finest European fabrics to create handcrafted pieces. The brand empowers women to feel confident, sexy, and strong, attracting celebrity fans including Beyoncé, Shakira, and Lady Gaga while celebrating fearless femininity and beachside glamour.