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Brand Spotlight
The Upside
The Upside is an Australian luxury activewear brand founded in 2014 by Jodhi Meares, a yoga enthusiast and former model who identified a gap in the market for fashion-forward athletic wear. Born from Meares' extensive experience in fashion and her desire to create activewear that didn't compromise on style, The Upside quickly gained a cult following for its sophisticated approach to athleisure.
The brand is renowned for its luxurious materials, refined prints, and meticulous attention to detail, creating pieces that seamlessly transition from workout to everyday wear. With its philosophy centered on making a healthy lifestyle attainable through stylish functionality, The Upside caters to time-savvy individuals who lead demanding lives but refuse to sacrifice style for performance. The brand has earned its place as one of the top activewear labels globally, gracing the pages of Vogue and Harper's Bazaar while being worn by celebrities like Kim Kardashian and Rosie Huntington-Whiteley.
Style keywords
Luxury
Sophisticated
Fashion-forward
Technical
Refined
Brand Spotlight
The Upside
Style keywords
Luxury
Sophisticated
Fashion-forward
Technical
Refined
The Upside is an Australian luxury activewear brand founded in 2014 by Jodhi Meares, a yoga enthusiast and former model who identified a gap in the market for fashion-forward athletic wear. Born from Meares' extensive experience in fashion and her desire to create activewear that didn't compromise on style, The Upside quickly gained a cult following for its sophisticated approach to athleisure.
The brand is renowned for its luxurious materials, refined prints, and meticulous attention to detail, creating pieces that seamlessly transition from workout to everyday wear. With its philosophy centered on making a healthy lifestyle attainable through stylish functionality, The Upside caters to time-savvy individuals who lead demanding lives but refuse to sacrifice style for performance. The brand has earned its place as one of the top activewear labels globally, gracing the pages of Vogue and Harper's Bazaar while being worn by celebrities like Kim Kardashian and Rosie Huntington-Whiteley.