The Upside

Under the Radar

Trendiness score

49 of 100

Popularity score

54 of 100

0

Brand fans

3

Product saves

Sydney, Australia

https://theupside.com

Style keywords

Luxury

Sophisticated

Fashion-Forward

Technical

Refined

About the brand

The Upside is an Australian luxury activewear brand founded in 2014 by Jodhi Meares, a yoga enthusiast and former model who identified a gap in the market for fashion-forward athletic wear. Born from Meares' extensive experience in fashion and her desire to create activewear that didn't compromise on style, The Upside quickly gained a cult following for its sophisticated approach to athleisure. The brand is renowned for its luxurious materials, refined prints, and meticulous attention to detail, creating pieces that seamlessly transition from workout to everyday wear. With its philosophy centered on making a healthy lifestyle attainable through stylish functionality, The Upside caters to time-savvy individuals who lead demanding lives but refuse to sacrifice style for performance. The brand has earned its place as one of the top activewear labels globally, gracing the pages of Vogue and Harper's Bazaar while being worn by celebrities like Kim Kardashian and Rosie Huntington-Whiteley.

Sydney, Australia

https://theupside.com

Instagram

212k followersOpen in app

What people are saying

Urban List

Yes, it's high quality and looks great but we also love that their stuff is made with sustainability in mind, using organic cotton and recycled materials.

Sep, 2025

Stylerunner

Perfect. Nice thick legging, not transparent at all. Firm fit, not super stretchy but still felt comfortable. Purchased the small, I'm usually in between a size S & M. Excellent Quality.

May, 2025

Leelinesports

The Upside's impressive environmental credentials strengthen your sustainable product lineup. Their range 82% employs preferred fibers including: REPREVE® fabric with 85% recycled polyamide from ocean waste. Eco-tech performance fabric featuring 74% recycled content. Original Supersoft material containing 70% recycled fibers.

Dec, 2024

Harper's BAZAAR

Another great luxury sportswear brand that strives to create collections which look just as good outside as they do inside the gym is The Upside. The Aussie brand has designs specialised for yoga training, running and resistance classes, but puts a stylish spin on everything it creates, from animal prints and tie-dye to great fits.

Nov, 2024

Anthropologie

I love these leggings! The drawstring waist and the colors and the fit are wonderful. I am 5'2'', 110 lbs and the XS is just right. I love the original look of these leggings.

Nov, 2024

Fashion Journal

Adopting an 'anti-fast fashion' approach, the label utilises recycled yarns and biodegradable packaging.

Aug, 2024

Albert Review

Known for its bold patterns and classic cuts, The Upside comprises garments for yoga, running, gym, swim, and leisure, catering particularly well to yoga- and gym-goers.

Sep, 2025

Stylerunner

I love the colour and the good quality, thick fabric. An ideal length - I'm 163cm tall and the pant finishes just above my ankles. I bought a size M as per the size guide, but wish I'd sized up to an L (I'm a size 12 usually). The "waist" part sits just above my hips (probably due to my butt) which is not as high as I'd like and I'm hitching them up when I run.

Mar, 2025

Tellar

In general: The Upside runs true to size, but some fitted pieces (like leggings and bras) run slightly small, especially for curvier body types or those in-between sizes.

Feb, 2025

Good On You

The Upside's environment rating is 'not good enough'. It uses some eco-friendly materials including recycled materials. There is no evidence it reduces its carbon and other greenhouse gas emissions... Its labour rating is 'very poor'.

Jun, 2025

Schimiggy Reviews

The fabric is very lightweight. The fabric is similar to K-Deer in that it easily scratches and turns fuzzy against rough surfaces. I would not place the leggings near velcro or sit on cement, bricks or rocks. Their website states that the fabric is abrasion resistant, but I believe otherwise.

Apr, 2025

Anthropologie

These are cute but showed up with frays at the seams. And the fabric feels like this won't last long. The quality does not match the price. Will return.

Jan, 2025

Urban List

Yes, it's high quality and looks great but we also love that their stuff is made with sustainability in mind, using organic cotton and recycled materials.

Sep, 2025

Stylerunner

Perfect. Nice thick legging, not transparent at all. Firm fit, not super stretchy but still felt comfortable. Purchased the small, I'm usually in between a size S & M. Excellent Quality.

May, 2025

Leelinesports

The Upside's impressive environmental credentials strengthen your sustainable product lineup. Their range 82% employs preferred fibers including: REPREVE® fabric with 85% recycled polyamide from ocean waste. Eco-tech performance fabric featuring 74% recycled content. Original Supersoft material containing 70% recycled fibers.

Dec, 2024

Harper's BAZAAR

Another great luxury sportswear brand that strives to create collections which look just as good outside as they do inside the gym is The Upside. The Aussie brand has designs specialised for yoga training, running and resistance classes, but puts a stylish spin on everything it creates, from animal prints and tie-dye to great fits.

Nov, 2024

Anthropologie

I love these leggings! The drawstring waist and the colors and the fit are wonderful. I am 5'2'', 110 lbs and the XS is just right. I love the original look of these leggings.

Nov, 2024

Fashion Journal

Adopting an 'anti-fast fashion' approach, the label utilises recycled yarns and biodegradable packaging.

Aug, 2024

Albert Review

Known for its bold patterns and classic cuts, The Upside comprises garments for yoga, running, gym, swim, and leisure, catering particularly well to yoga- and gym-goers.

Sep, 2025

Stylerunner

I love the colour and the good quality, thick fabric. An ideal length - I'm 163cm tall and the pant finishes just above my ankles. I bought a size M as per the size guide, but wish I'd sized up to an L (I'm a size 12 usually). The "waist" part sits just above my hips (probably due to my butt) which is not as high as I'd like and I'm hitching them up when I run.

Mar, 2025

Tellar

In general: The Upside runs true to size, but some fitted pieces (like leggings and bras) run slightly small, especially for curvier body types or those in-between sizes.

Feb, 2025

Good On You

The Upside's environment rating is 'not good enough'. It uses some eco-friendly materials including recycled materials. There is no evidence it reduces its carbon and other greenhouse gas emissions... Its labour rating is 'very poor'.

Jun, 2025

Schimiggy Reviews

The fabric is very lightweight. The fabric is similar to K-Deer in that it easily scratches and turns fuzzy against rough surfaces. I would not place the leggings near velcro or sit on cement, bricks or rocks. Their website states that the fabric is abrasion resistant, but I believe otherwise.

Apr, 2025

Anthropologie

These are cute but showed up with frays at the seams. And the fabric feels like this won't last long. The quality does not match the price. Will return.

Jan, 2025