IVL Collective is a premium activewear brand founded by Emily Jackson in June 2019. Jackson, a fashion and lifestyle blogger behind the popular blog Ivory Lane, launched the brand after recognizing a gap in the activewear market. The brand focuses on creating performance-oriented athletic wear that seamlessly transitions from studio to street. IVL Collective partners with bio-fiber textile company Umorifi to produce eco-friendly and skin-friendly athletic wear featuring innovative collagen-infused fabrics. These technical materials offer natural cooling effects, moisture-wicking properties, and UPF 50+ sun protection. The brand's mission centers on never compromising style for performance, offering the softest fabrics for both athletic bras and leggings on the market. IVL Collective has gained recognition from major publications including Forbes, Glamour, People, and Industry Magazine, establishing itself as a fashion-forward activewear brand that expertly marries refined design with advanced performance benefits for the modern active woman.