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Brand Spotlight
Maria Lucia Hohan
Founded in Bucharest in 2003, Maria Lucia Hohan is one of the leading European new breed fashion houses that has conquered the international fashion world from her Romanian studio. The designer, who studied textile design in Paris and worked for Krizia in Milan, returned to her native country to establish her brand, utilizing the advantages of lower production costs and emerging entrepreneurial opportunities in post-Communist Romania.
Hohan's timeless and design-led collections are characterized by unexpected textures, sensual details, and ethereal silhouettes that create what she describes as "luxury wear for urban divas." Her ultra-feminine evening gowns feature amazing color palettes on carefully selected silk fabrics, custom-dyed each season. The brand has gained massive celebrity following, with stars like Jennifer Lopez, Taylor Swift, Kim Kardashian, Eva Longoria, and Jennifer Hudson regularly wearing her creations on red carpets worldwide, establishing Maria Lucia Hohan as a prominent name in contemporary evening wear.
Style keywords
Feminine
Ethereal
Sophisticated
Sensual
Glamorous
Brand Spotlight
Maria Lucia Hohan
Style keywords
Feminine
Ethereal
Sophisticated
Sensual
Glamorous
Founded in Bucharest in 2003, Maria Lucia Hohan is one of the leading European new breed fashion houses that has conquered the international fashion world from her Romanian studio. The designer, who studied textile design in Paris and worked for Krizia in Milan, returned to her native country to establish her brand, utilizing the advantages of lower production costs and emerging entrepreneurial opportunities in post-Communist Romania.
Hohan's timeless and design-led collections are characterized by unexpected textures, sensual details, and ethereal silhouettes that create what she describes as "luxury wear for urban divas." Her ultra-feminine evening gowns feature amazing color palettes on carefully selected silk fabrics, custom-dyed each season. The brand has gained massive celebrity following, with stars like Jennifer Lopez, Taylor Swift, Kim Kardashian, Eva Longoria, and Jennifer Hudson regularly wearing her creations on red carpets worldwide, establishing Maria Lucia Hohan as a prominent name in contemporary evening wear.