DôenDôen Petra wool and alpaca-blend cardigan

DÔEN is a Los Angeles–based women’s fashion brand founded in 2016 by sisters Margaret and Katherine Kleveland, together with a collective of women equity partners. Inspired by the nostalgia of coastal California, the brand creates elevated, wearable pieces that honor femininity and everyday ease. Known for weightless dresses, delicate prints, and fluid silhouettes, the brand captures a distinctly feminine spirit—carefree yet refined. With a direct-to-consumer model, DÔEN has cultivated an intimate community while keeping its vision of accessible luxury intact. Sustainability and ethical production are central to its mission, with a commitment to partnering primarily with women-owned or co-owned manufacturers and ensuring fair practices across the supply chain. Each collection carries a timeless quality, echoing the landscapes of the founders’ youth through soft, natural hues designed to be worn, cherished, and passed down.