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Brand Spotlight
Salomon
Salomon is a French brand founded in 1947 by François Salomon in Annecy, nestled in the heart of the French Alps[1][4]. Originally a humble metal workshop specializing in saw blades, the company revolutionized skiing by creating innovative cable bindings that replaced traditional leather straps[1][9]. By 1972, Salomon had become the world's leading ski binding manufacturer[8]. The brand expanded into hiking shoes in 1992 and unexpectedly transitioned into high fashion through strategic collaborations[2][3]. Starting with avant-garde Parisian boutique The Broken Arm in 2014, and continuing with designers like Boris Bidjan Saberi, Palace, and Marine Serre, Salomon became a streetwear phenomenon[2][3]. Today, the brand seamlessly blends technical outdoor performance with cutting-edge fashion, making appearances on Fashion Week runways and being worn by celebrities like Rihanna at the Super Bowl[3]. Now part of Finnish conglomerate Amer Sports, Salomon represents the perfect fusion of Alpine heritage and contemporary street style[3].
Style keywords
Gorpcore
Technical
Outdoor
Performance
Streetwear
Brand Spotlight
Salomon
Style keywords
Gorpcore
Technical
Outdoor
Performance
Streetwear
Salomon is a French brand founded in 1947 by François Salomon in Annecy, nestled in the heart of the French Alps[1][4]. Originally a humble metal workshop specializing in saw blades, the company revolutionized skiing by creating innovative cable bindings that replaced traditional leather straps[1][9]. By 1972, Salomon had become the world's leading ski binding manufacturer[8]. The brand expanded into hiking shoes in 1992 and unexpectedly transitioned into high fashion through strategic collaborations[2][3]. Starting with avant-garde Parisian boutique The Broken Arm in 2014, and continuing with designers like Boris Bidjan Saberi, Palace, and Marine Serre, Salomon became a streetwear phenomenon[2][3]. Today, the brand seamlessly blends technical outdoor performance with cutting-edge fashion, making appearances on Fashion Week runways and being worn by celebrities like Rihanna at the Super Bowl[3]. Now part of Finnish conglomerate Amer Sports, Salomon represents the perfect fusion of Alpine heritage and contemporary street style[3].