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Brand Spotlight
EB Denim
EB Denim is a Los Angeles-based contemporary denim brand founded by Elena Bonvicini in 2016 while she was still in high school. What began as upcycling vintage Levi's 501s into cut-off shorts sold in her school locker room has evolved into a multi-million dollar brand worn by celebrities like Taylor Swift, Hailey Bieber, and Kylie Jenner. The brand is set to achieve $3 million in revenue in 2024.
Rooted in sustainability and creative expression, EB Denim combines upcycled vintage pieces with original contemporary designs, all crafted with LA-made quality. The brand prides itself on ethical practices, using GOTS certified organic cotton and recycled materials while maintaining zero waste production. Known for its edgy aesthetic and bold silhouettes, EB Denim has gained recognition from top retailers including Bergdorf Goodman, Revolve, and Selfridges, establishing itself as the go-to premium denim brand for a new generation.
Style keywords
Sustainable
Edgy
Vintage
Contemporary
Bold
Brand Spotlight
EB Denim
Style keywords
Sustainable
Edgy
Vintage
Contemporary
Bold
EB Denim is a Los Angeles-based contemporary denim brand founded by Elena Bonvicini in 2016 while she was still in high school. What began as upcycling vintage Levi's 501s into cut-off shorts sold in her school locker room has evolved into a multi-million dollar brand worn by celebrities like Taylor Swift, Hailey Bieber, and Kylie Jenner. The brand is set to achieve $3 million in revenue in 2024.
Rooted in sustainability and creative expression, EB Denim combines upcycled vintage pieces with original contemporary designs, all crafted with LA-made quality. The brand prides itself on ethical practices, using GOTS certified organic cotton and recycled materials while maintaining zero waste production. Known for its edgy aesthetic and bold silhouettes, EB Denim has gained recognition from top retailers including Bergdorf Goodman, Revolve, and Selfridges, establishing itself as the go-to premium denim brand for a new generation.