Under the Radar

Trendiness score

54 of 100

Popularity score

52 of 100

Brand fans

Product saves

Los Angeles, California

https://www.ebdenim.com

Style keywords

Sustainable

Edgy

Vintage

Contemporary

Bold

About the brand

EB Denim is a Los Angeles-based contemporary denim brand founded by Elena Bonvicini in 2016 while she was still in high school. What began as upcycling vintage Levi's 501s into cut-off shorts sold in her school locker room has evolved into a multi-million dollar brand worn by celebrities like Taylor Swift, Hailey Bieber, and Kylie Jenner. The brand is set to achieve $3 million in revenue in 2024. Rooted in sustainability and creative expression, EB Denim combines upcycled vintage pieces with original contemporary designs, all crafted with LA-made quality. The brand prides itself on ethical practices, using GOTS certified organic cotton and recycled materials while maintaining zero waste production. Known for its edgy aesthetic and bold silhouettes, EB Denim has gained recognition from top retailers including Bergdorf Goodman, Revolve, and Selfridges, establishing itself as the go-to premium denim brand for a new generation.

Los Angeles, California

https://www.ebdenim.com

Instagram

75k followersOpen in app

What people are saying

Marie Claire UK

Petite-friendly, chic, and comfortable — EB Denim has quickly become one of my favourite denim go-tos.

Sep, 2025

Mari Alexander

This is the kind of universally flattering silhouette that really considers — kindly and thoughtfully — the body.

Sep, 2025

Mari Alexander

There's a cut and rise for every fit and preference — styles that you rely on day in and day out.

Sep, 2025

Bloomingdale's

Perfect T. Great fit. Enhances figure classy looking silhouette. Very comfortable, true to size.

Aug, 2025

InStyle

Are you in the market for jeans that are also a conversation piece? These are a solid choice.

Feb, 2025

For jeans I personally don't buy their jeans because I think Citizen, Frame, Mother and EB denim fit just as well or if not better and are cheaper and much more comfortable.

Dec, 2024

Bloomingdale's

This is really built for a specific body type. Otherwise, it's loose on top and tight at the bottom. Going up a size does not help given the unforgiving silhouette.

Aug, 2025

Bloomingdale's

The belly area is tiiight with very little stretch. I'm a true M and it's a bit too snug on my belly. I'm also flat chested and it kind of puffs up in the chest area.

Aug, 2025

Revolve

very stiff!

Feb, 2025

Marie Claire UK

Petite-friendly, chic, and comfortable — EB Denim has quickly become one of my favourite denim go-tos.

Sep, 2025

Mari Alexander

This is the kind of universally flattering silhouette that really considers — kindly and thoughtfully — the body.

Sep, 2025

Mari Alexander

There's a cut and rise for every fit and preference — styles that you rely on day in and day out.

Sep, 2025

Bloomingdale's

Perfect T. Great fit. Enhances figure classy looking silhouette. Very comfortable, true to size.

Aug, 2025

InStyle

Are you in the market for jeans that are also a conversation piece? These are a solid choice.

Feb, 2025

For jeans I personally don't buy their jeans because I think Citizen, Frame, Mother and EB denim fit just as well or if not better and are cheaper and much more comfortable.

Dec, 2024

Bloomingdale's

This is really built for a specific body type. Otherwise, it's loose on top and tight at the bottom. Going up a size does not help given the unforgiving silhouette.

Aug, 2025

Bloomingdale's

The belly area is tiiight with very little stretch. I'm a true M and it's a bit too snug on my belly. I'm also flat chested and it kind of puffs up in the chest area.

Aug, 2025

Revolve

very stiff!

Feb, 2025