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Brand Spotlight
DL1961
DL1961 is a family-owned premium denim brand founded in 2008 in New York City with a mission to revolutionize sustainable fashion. The "DL" stands for "Denim Limited" while "1961" references the founder's birth year. Led by CEO Maliha Ahmed and Creative Director Sarah Ahmed, the company leverages over three generations of textile expertise to create the "perfect fitting jeans" through advanced fabric technologies like XFIT LYCRA® and Instasculpt.
The brand distinguishes itself through its vertically-integrated manufacturing process, owning its own sustainable factory. DL1961 uses only 10 gallons of water per garment compared to the industry standard of 1,500 gallons, while recycling 98% of water used in production. Their commitment to sustainability extends to using ethically sourced materials, regenerative fibers, and partnerships to create circular denim from textile waste, making them a favorite among environmentally-conscious consumers and celebrities.
Style keywords
Sustainable
Premium
Contemporary
Innovative
Elevated
Brand Spotlight
DL1961
Style keywords
Sustainable
Premium
Contemporary
Innovative
Elevated
DL1961 is a family-owned premium denim brand founded in 2008 in New York City with a mission to revolutionize sustainable fashion. The "DL" stands for "Denim Limited" while "1961" references the founder's birth year. Led by CEO Maliha Ahmed and Creative Director Sarah Ahmed, the company leverages over three generations of textile expertise to create the "perfect fitting jeans" through advanced fabric technologies like XFIT LYCRA® and Instasculpt.
The brand distinguishes itself through its vertically-integrated manufacturing process, owning its own sustainable factory. DL1961 uses only 10 gallons of water per garment compared to the industry standard of 1,500 gallons, while recycling 98% of water used in production. Their commitment to sustainability extends to using ethically sourced materials, regenerative fibers, and partnerships to create circular denim from textile waste, making them a favorite among environmentally-conscious consumers and celebrities.