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Brand Spotlight
Aje
Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje is a contemporary Australian fashion brand dedicated to raw beauty, tough femininity, and effortless cool. The duo pioneered Australia's quintessential coastal-to-urban style, creating a curated mix of effortless essentials and statement occasion pieces. Adrian's training at the Venetian Art School and Edwina's tenure at fashion magazine RUSSH inform their distinctive design approach.
The brand's hand-crafted heritage stems from artisanal sensibilities, with traditional techniques underpinning each collection. Hand-painted prints, natural fabrications, and raw-edged finishes form the soul of their designs, while their intrinsic sense of duality balances toughness with femininity and volume with structure. From their Sydney design studio, Aje creates keepsake pieces that bridge beach and city, offering modern approaches to dressing that reflect Australia's relaxed yet confident lifestyle.
Style keywords
Feminine
Effortless
Sculptural
Coastal
Raw
Brand Spotlight
Aje
Style keywords
Feminine
Effortless
Sculptural
Coastal
Raw
Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje is a contemporary Australian fashion brand dedicated to raw beauty, tough femininity, and effortless cool. The duo pioneered Australia's quintessential coastal-to-urban style, creating a curated mix of effortless essentials and statement occasion pieces. Adrian's training at the Venetian Art School and Edwina's tenure at fashion magazine RUSSH inform their distinctive design approach.
The brand's hand-crafted heritage stems from artisanal sensibilities, with traditional techniques underpinning each collection. Hand-painted prints, natural fabrications, and raw-edged finishes form the soul of their designs, while their intrinsic sense of duality balances toughness with femininity and volume with structure. From their Sydney design studio, Aje creates keepsake pieces that bridge beach and city, offering modern approaches to dressing that reflect Australia's relaxed yet confident lifestyle.