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Brand Spotlight
SPORTY & RICH
Sporty & Rich is a lifestyle brand founded by Emily Oberg in 2015 that began as an Instagram mood board before evolving into a print magazine and ultimately a fashion label. The brand combines vintage 80s and 90s sportswear aesthetics with luxury elements, creating timeless pieces that resist fleeting trends. Known for oversized sweatshirts, minimalist designs, and wellness-inspired slogans like 'Be Nice' and 'Health is Wealth,' Sporty & Rich promotes a balanced lifestyle centered around health, wellness, and sustainability. The brand draws inspiration from style icons like Princess Diana and emphasizes quality over momentary relevance. With headquarters in Paris and Los Angeles, Sporty & Rich has secured major collaborations with Adidas, The New York Yankees, and Lacoste, while operating a flagship store in New York's SoHo. The brand extends beyond fashion through its Wellness Club platform and commitment to environmental responsibility, making it a favorite among Gen Z consumers seeking both style and substance.
Style keywords
Vintage
Minimalist
Luxury
Athleisure
Timeless
Brand Spotlight
SPORTY & RICH
Style keywords
Vintage
Minimalist
Luxury
Athleisure
Timeless
Sporty & Rich is a lifestyle brand founded by Emily Oberg in 2015 that began as an Instagram mood board before evolving into a print magazine and ultimately a fashion label. The brand combines vintage 80s and 90s sportswear aesthetics with luxury elements, creating timeless pieces that resist fleeting trends. Known for oversized sweatshirts, minimalist designs, and wellness-inspired slogans like 'Be Nice' and 'Health is Wealth,' Sporty & Rich promotes a balanced lifestyle centered around health, wellness, and sustainability. The brand draws inspiration from style icons like Princess Diana and emphasizes quality over momentary relevance. With headquarters in Paris and Los Angeles, Sporty & Rich has secured major collaborations with Adidas, The New York Yankees, and Lacoste, while operating a flagship store in New York's SoHo. The brand extends beyond fashion through its Wellness Club platform and commitment to environmental responsibility, making it a favorite among Gen Z consumers seeking both style and substance.