SPORTY & RICH

Fashion Powerhouse

Trendiness score

62 of 100

Popularity score

81 of 100

0

Brand fans

5

Product saves

United States

https://sportyandrich.com

Style keywords

Vintage

Minimalist

Luxury

Athleisure

Timeless

About the brand

Sporty & Rich is a lifestyle brand founded by Emily Oberg in 2015 that began as an Instagram mood board before evolving into a print magazine and ultimately a fashion label. The brand combines vintage 80s and 90s sportswear aesthetics with luxury elements, creating timeless pieces that resist fleeting trends. Known for oversized sweatshirts, minimalist designs, and wellness-inspired slogans like 'Be Nice' and 'Health is Wealth,' Sporty & Rich promotes a balanced lifestyle centered around health, wellness, and sustainability. The brand draws inspiration from style icons like Princess Diana and emphasizes quality over momentary relevance. With headquarters in Paris and Los Angeles, Sporty & Rich has secured major collaborations with Adidas, The New York Yankees, and Lacoste, while operating a flagship store in New York's SoHo. The brand extends beyond fashion through its Wellness Club platform and commitment to environmental responsibility, making it a favorite among Gen Z consumers seeking both style and substance.

United States

https://sportyandrich.com

Instagram

829k followersOpen in app

What people are saying

The Glossary

Sporty & Rich stay ahead of their many tennis fashion collection imitators by using sharper cuts, better fabrics and madder colours – this season's tomato red and imperial blue are particularly delicious.

Jun, 2025

Fashion Gone Rogue

Accessories like gold watches and a black flap bag hint at the luxury-laced styling. Each look is a reminder that basics don't have to be boring.

May, 2025

Lemon8-app

The Sporty and Rich store in SOHO is not just a shopping destination, but an experience that combines fashion and lifestyle...Shoppers will appreciate the spacious fitting rooms and the supportive store associates, who are readily available to assist with any sizing needs.

Mar, 2025

Stevie Privé

I own several pieces by Sporty & Rich and I just LOVE the quality. I have to be honest, the brand is a little on the pricier side, but our little secret…previous seasons inventory is always on sale.

Mar, 2025

Stevie Privé

High-Quality Basics – From heavyweight fleece sweatshirts to perfectly structured baseball caps, the materials and craftsmanship scream “I care about quality, but I'm too busy to try too hard.”

Mar, 2025

The detailing on these Handball Spezials are themselves special: starting with the green box, the contrast white stitching, branded aglets (shoelace tips), a high quality and velvety suede, a nubuck upper, and “adidas” branded on the heel tab which is not common for this shoe.

Mar, 2025

Anne of Carversville

Sporty & Rich has one of the tightest brand visions AOC has ever seen. In the new Core Collection of Sporty & Rich athleisure essentials, cozy and comfortable are operative descriptors.

Oct, 2024

adidas.com

A bit overpriced but exceptional quality.

Sep, 2025

DSCENE MAGAZINE

This latest release draws from tennis culture's visual lexicon, pairing adidas' performance-forward pieces with Sporty & Rich's signature vintage prep aesthetic. Think minimalism with polish: clean whites, soft seasonal tones, and silhouettes that look equally suited for the court or the club.

May, 2025

However, I don't think these are shoes for daily wear. They are too nice. Even with a spray protectant, I'd worry about getting them even a little bit smudged while out on the town.

Mar, 2025

Anne of Carversville

The fabrics are not revolutionary — and yet they are carefully manicured... Its DNA is more Maine old money than Manhattan moguls in-the-making looking for the latest revolutionary fabric that's fit for winning an Olympic medal.

Oct, 2024

Thingtesting

I wore this ensemble -minus the jacket- ONE TIME. I was sure to not sit or rub on anything that would snag the material. The tops of the thighs and back of the calves look like I was working out against a cheese grater. Severely poor quality. At that price ?!?

Nov, 2024

The Glossary

Sporty & Rich stay ahead of their many tennis fashion collection imitators by using sharper cuts, better fabrics and madder colours – this season's tomato red and imperial blue are particularly delicious.

Jun, 2025

Fashion Gone Rogue

Accessories like gold watches and a black flap bag hint at the luxury-laced styling. Each look is a reminder that basics don't have to be boring.

May, 2025

Lemon8-app

The Sporty and Rich store in SOHO is not just a shopping destination, but an experience that combines fashion and lifestyle...Shoppers will appreciate the spacious fitting rooms and the supportive store associates, who are readily available to assist with any sizing needs.

Mar, 2025

Stevie Privé

I own several pieces by Sporty & Rich and I just LOVE the quality. I have to be honest, the brand is a little on the pricier side, but our little secret…previous seasons inventory is always on sale.

Mar, 2025

Stevie Privé

High-Quality Basics – From heavyweight fleece sweatshirts to perfectly structured baseball caps, the materials and craftsmanship scream “I care about quality, but I'm too busy to try too hard.”

Mar, 2025

The detailing on these Handball Spezials are themselves special: starting with the green box, the contrast white stitching, branded aglets (shoelace tips), a high quality and velvety suede, a nubuck upper, and “adidas” branded on the heel tab which is not common for this shoe.

Mar, 2025

Anne of Carversville

Sporty & Rich has one of the tightest brand visions AOC has ever seen. In the new Core Collection of Sporty & Rich athleisure essentials, cozy and comfortable are operative descriptors.

Oct, 2024

adidas.com

A bit overpriced but exceptional quality.

Sep, 2025

DSCENE MAGAZINE

This latest release draws from tennis culture's visual lexicon, pairing adidas' performance-forward pieces with Sporty & Rich's signature vintage prep aesthetic. Think minimalism with polish: clean whites, soft seasonal tones, and silhouettes that look equally suited for the court or the club.

May, 2025

However, I don't think these are shoes for daily wear. They are too nice. Even with a spray protectant, I'd worry about getting them even a little bit smudged while out on the town.

Mar, 2025

Anne of Carversville

The fabrics are not revolutionary — and yet they are carefully manicured... Its DNA is more Maine old money than Manhattan moguls in-the-making looking for the latest revolutionary fabric that's fit for winning an Olympic medal.

Oct, 2024

Thingtesting

I wore this ensemble -minus the jacket- ONE TIME. I was sure to not sit or rub on anything that would snag the material. The tops of the thighs and back of the calves look like I was working out against a cheese grater. Severely poor quality. At that price ?!?

Nov, 2024