The Mayfair Group

The Mayfair Group brand image
Classic Favorite
Trendiness score
Trendiness score
49 of 100
Popularity score
Popularity score
74 of 100
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0
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Style keywords

Empowering
Cozy
Positive-messaging
Loungewear
Oversized

About the brand

The Mayfair Group is a lifestyle fashion brand founded by Sam Abrahart in 2017, born from a desire to create meaningful connections and mental health awareness through fashion. What started as a social media platform focused on positivity has evolved into a full-fledged apparel company with 13 employees and major retail partnerships including Nordstrom, Bloomingdale's, and Revolve. The brand is renowned for its purposeful messaging loungewear featuring uplifting mantras like 'Empathy Always' and 'Your Younger Self Would Be So Proud.' Celebrity fans include Jennifer Lopez, Bella Hadid, Jessica Alba, and Selena Gomez. Beyond fashion, Mayfair offers free virtual group therapy sessions and partners with MyWellbeing to make mental health resources accessible. The brand's mission centers on helping people feel seen, heard, and understood while celebrating vulnerability and authentic human experiences through their 'internet happy place' community.

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What people are saying

The Mayfair Group LLC

Comfortable and great quality fabric, size is accurate and colour is true to picture. The lettering also looks fantastic, I love wearing this item.

Oct, 2025

Reddit

They're cute and all but sometimes I just want plain but these are the comfiest sweatpants I have ever owned.

May, 2025

YouTube

i have just fallen in love with the Mayfair. group because the quality of their stuff is so freaking good it's like unlike anything else from from a sweat set standpoint like I've never experienced cozier stuff and I absolutely love the fact that every single set is surrounding a mental health messaging.

Feb, 2025

YouTube

so I just have loved shopping from the Mayfair Group and their customer. service is excellent like fantastic they ship things super quickly they're really responsive. so 10 out of 10 from a customer experience standpoint.

Feb, 2025

YouTube

i cannot say enough good things about the Mayfair. group i love their materials. i love the fit i love the oversized.

Feb, 2025

YouTube

it's so soft it's so cozy. the quality is. so so good i have been The reason why I've been wanting to order from Mayfair for 4 years is because I saw this and it screamed at me but also because everyone that I've seen that has ordered from Mayfair says they are the best quality sweat sets they're just unbelievable.

Dec, 2024

Thingtesting

Some of the most comfortable shorts I own! Though not all of the clothes fit my personal style, I love the positive affirmations and think the mission is really sweet. It is a bit expensive.

Oct, 2024

Thingtesting

what kind of an online company has a policy of only exchanges and store credit???????

Sep, 2025

Thingtesting

For a business that literally got famous promoting positivity, empathy, and kindness they lacked that entirely.

Mar, 2025

Thingtesting

Customer service is horrible. My entire $200 outfit went on sale for $51 cheaper 4 days after i bought mine. It doesn't say final sale anywhere and it was full price. I contacted them to see if i could get an adjustment because that is a chunk of a difference and after taking 2 business days to respond they basically told me to go scratch with zero empathy.

Mar, 2025

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