Zhivago
Style keywords
About the brand
Founded in 2012 by designers Lara Kovacevich and Lydia Tsvetnenko, Zhivago is an Australian fashion brand that has rapidly developed a cult-like following for its signature fusion of impeccably tailored ready-to-wear, avant-garde separates, and high-octane eveningwear. The name "ZHIVAGO," derived from the Russian word for "daring," perfectly encapsulates the brand's mission to push boundaries and reimagine fashion norms. Zhivago's aesthetic is a captivating blend of power dressing, elegant details, and early MTV glamour, drawing inspiration from '80s power suits and '70s glam rock. The brand's signature strong shoulder silhouettes dominate collections, creating bold statements that challenge traditional formal dressing. As a 100% cruelty-free fashion house with PETA certification, Zhivago has gained global recognition, with creations worn by high-profile celebrities including Madonna, Lady Gaga, and Gwen Stefani, establishing itself as a symbol of individuality and fearless self-expression.
