In The Mood For Love is a Turkish fashion brand founded in Istanbul in 2017 by interior designer Rezzan Benardete and fashion designer Banu Bora. Inspired by Wong Kar-wai's iconic film of the same name, the brand embodies a philosophy that every day should be a celebration. Starting with sequin pajamas, the label has evolved into a complete women's brand dedicated to conveying the essence of love through romantic designs and stunning eveningwear. The brand's collections feature a perfect blend of laid-back elegance and party-ready style, crafted from lavish materials with eye-catching embellishments and figure-flattering cuts. Known for combining sophistication with a playful, youthful spirit, In The Mood For Love creates pieces designed to seduce, elevate, and make women feel their best. Their unique aesthetic celebrates femininity as a state of being, encouraging women to embrace their inner strength, sensuality, and sensitivity without apology.