XIRENA

Under the Radar

Trendiness score

52 of 100

Popularity score

47 of 100

0

Brand fans

12

Product saves

Los Angeles, California

https://www.xirena.com

Style keywords

Effortless

Carefree

Timeless

Bohemian

Comfortable

About the brand

XIRENA (pronounced "suh-ren-uh") is a Los Angeles-based lifestyle brand founded in 2013 by creative director Dierdre Roffoni. The brand name means "mermaid" in Spanish, reflecting its inspiration drawn from Roffoni's travels to the bohemian coastal town of Formentera, Spain. XIRENA captures the essence of California's laid-back spirit and free-spirited lifestyle, creating collections that embody effortless chic with a twist. The brand is built on the philosophy that fashion should be easy, comfortable, and unpretentious. Made in Los Angeles, XIRENA specializes in versatile pieces including easy shirting, flowing dresses, and comfortable tops crafted from soft fabrics like cotton, gauze, and linen. Each piece is designed to be worn multiple ways – casual with sneakers or dressed up with heels – allowing women to express their individuality through timeless, carefree styling that moves and breathes with them.

Los Angeles, California

https://www.xirena.com

Instagram

71k followersOpen in app

What people are saying

The Good Trade

LA-based brand Xirena mindfully crafts laidback formal wear that looks chic and effortless. Many styles are both designed and made right here in the US, and each style is well thought out to reflect timeless California style.

Oct, 2025

The Good Trade

Embracing the laid-back essence of California living, Xirena invites you to rediscover ease and freedom through fashion! Their breezy and relaxed clothing transcends the ordinary, ensuring unparalleled comfort without compromising on style.

Sep, 2025

Northern California Style

I wore this light blue Xirena Channing shirt all summer. The rolled sleeve gives it a bit of charm!

Sep, 2025

I also just bought a couple dresses by Xirena on The Real Real for summer. I'd never heard of this brand before, but they are all cotton and I like them a lot.

Mar, 2025

Brands like Xirena, Anthropologie, Rails, etc. have pretty prints for the skirts and you can pair a neutral top to balance out the look.

Feb, 2025

Rent the Runway

The fit on this felt slightly large. I wore an XS and would have preferred it to be more fitted. I'd consider sizing down. The fabric was very soft! Overall this is a great option for ease, bold color, and comfort!

Aug, 2025

The Good Trade

LA-based brand Xirena mindfully crafts laidback formal wear that looks chic and effortless. Many styles are both designed and made right here in the US, and each style is well thought out to reflect timeless California style.

Oct, 2025

The Good Trade

Embracing the laid-back essence of California living, Xirena invites you to rediscover ease and freedom through fashion! Their breezy and relaxed clothing transcends the ordinary, ensuring unparalleled comfort without compromising on style.

Sep, 2025

Northern California Style

I wore this light blue Xirena Channing shirt all summer. The rolled sleeve gives it a bit of charm!

Sep, 2025

I also just bought a couple dresses by Xirena on The Real Real for summer. I'd never heard of this brand before, but they are all cotton and I like them a lot.

Mar, 2025

Brands like Xirena, Anthropologie, Rails, etc. have pretty prints for the skirts and you can pair a neutral top to balance out the look.

Feb, 2025

Rent the Runway

The fit on this felt slightly large. I wore an XS and would have preferred it to be more fitted. I'd consider sizing down. The fabric was very soft! Overall this is a great option for ease, bold color, and comfort!

Aug, 2025