Unfortunate Portrait
Style keywords
About the brand
Unfortunate Portrait is a fashion brand founded by Max Dower, a former UCLA law student who transformed his spare-time doodling into a successful clothing line. The brand began as an Instagram account where Dower shared his hand-drawn portraits of celebrities, characterized by clever wordplay and humorous takes on pop culture. What started as silly drawings meant to make friends laugh evolved into a viral sensation, particularly after his piece 'The T Party' featuring Mr. T, Ice-T, and Pusha T was reposted by Pusha T himself. Dower chose to skip taking the bar exam to focus entirely on his growing business. The brand specializes in hand-drawn graphic tees that capture various lifestyles, celebrities, and subcultures with a unique blend of wit and artistic flair. High-profile collaborations and Dower's distinctive approach to pop culture commentary have been key catalysts in driving the brand's success in the competitive fashion market.
