Wish Me Luck is a Hispanic-led streetwear brand founded in 2019 by Alex Ordonez and Sam Dameshek, two ambitious creatives who met on a modeling shoot in Lake Tahoe. Ordonez, a proud Hispanic designer and son of immigrants from Hartford, Connecticut, partnered with celebrity photographer Dameshek to create a brand that represents and empowers risk-taking youth. Built on a foundation of overcoming criticism and barriers, Wish Me Luck has established itself as a cutting-edge fashion imprint with a loyal following that includes celebrities like Rihanna and A$AP Rocky. The brand combines vintage American aesthetics with modern streetwear sensibilities, offering everything from trucker hats and hoodies to denim bombers and tracksuits. Known for pieces that sell out almost instantly, Wish Me Luck fosters individuality, creativity, and unity through fashion, inspiring ambitious youth to chase their dreams while creating nostalgic yet fresh designs that resonate across diverse communities.