The Wolf Gang

The Wolf Gang brand image
Under the Radar
Trendiness score
Trendiness score
60 of 100
Popularity score
Popularity score
51 of 100
0
Brand fans
8
Product saves

Style keywords

Bold
Vibrant
Distinctive
Artisan
Vintage-Inspired

About the brand

The Wolf Gang is a distinctive Australian lifestyle brand founded in Adelaide in 2016 by creative director Vanessa Pearce. Born from a love of artisan fashion and inspired by faraway places and bygone eras, the brand creates unique, elevated pieces that allow wearers to carry a bit of the otherworldly into everyday life. The brand's signature aesthetic features bold prints, bright colors, and custom textiles, drawing inspiration from the palettes and silhouettes of the 60s, 70s, and 90s. What began with the cult-favorite Bedouin Clutch has evolved into a globally recognized brand stocked by major retailers including Anthropologie, Revolve, Shopbop, and The Iconic. Each collection is thoughtfully designed in their Adelaide studio, emphasizing quality over trends to create timeless pieces described as "wearable art." The Wolf Gang's ethos centers on creating standout designs with purpose and intention, ensuring each piece is distinctively and uniquely their own while transcending seasonal trends.

Adelaide, Australia
Instagram
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What people are saying

The Wolf Gang

fits great, so many compliments, love love love.

Jul, 2025

Reddit

Here are other ones i like: Baum und Pferdgarten, Never fully dressed, the wolf gang, Elliatt…

May, 2025

The Wolf Gang

Great product, easy exchange! I contacted Wolf Gang and they made my exchange for the proper size easy for me. Just received my correct size in the mail and I'm thankful and happy! I appreciate a brand that doesn't put the customer through so many...

May, 2025

Glam Adelaide

At the heart of The Wolf Gang's allure are their bold prints, pop colors, and statement pieces suitable for beach outings, bar events, and beyond. The brand's striking color palette and custom prints have made it easily recognisable, leading to a global presence and network of esteemed stockists.

Dec, 2023

Anthropologie

Great eye catching bag. It's very small in size and the arm strap. I'm xl or lg but very broad and busty. This would need to be 3x as lArge to fit me. It's made very well and certainly is stylish!

Sep, 2024

Shopify

The Wolf Gang website distinguishes itself with a design that embraces shadows and weightiness, a stark contrast to the typical preference for lightness and color vibrancy seen on many other sites. Its typography asserts itself boldly, demanding immediate attention.

Apr, 2024

CityMag

It is recognisably The Wolf Gang because of the cut, the silhouette, the colour and the print. You can easily pick it apart from other brands out there, we have our own vibe and that is key.

Dec, 2023

CityMag

You'll notice always in our ranges we have bright colours and bold prints. That's kind of our signature. We try not to follow trends so much. We just really focus on the core values of The Wolf Gang, and I think that's really been so important for us in terms of growth — just to stay true to… what our identify is.

Oct, 2023

Anthropologie

Cheap! Circles sewn on look cheap. Circles only on one side! Zipper is terrible; goes all the way up to the top strap on both sides! Horribly unpractical design! Zipping is super annoying. Tiny interior. Won't hold daily items.

Oct, 2024

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