Figue is a luxury lifestyle brand launched in October 2012 by Stephanie von Watzdorf, fusing high-end fashion with a bohemian aesthetic. Born from the designer's global travels and passion for discovering unique treasures, the brand embodies a 'gypset' spirit—where gypsy meets jet-set—creating one-of-a-kind pieces that capture the essence of exotic destinations. The name itself derives from fig trees on the Italian island Isola dei Galli, where von Watzdorf spent childhood summers, reflecting the brand's deep connection to travel and Mediterranean influences. In 2021, entrepreneur Liz Lange acquired Figue, bringing her vision of versatile, season-less fashion to the brand. Under Lange's leadership, Figue has expanded beyond its reputation for bold prints and kaftans to include more separates and knits, while maintaining its core philosophy of creating travel-ready pieces that transition effortlessly from beach to city, day to night. The brand celebrates artisanal craftsmanship and time-honored traditions, offering women sophisticated bohemian style that embodies wanderlust and effortless glamour.