The Bar

Under the Radar

Trendiness score

36 of 100

Popularity score

56 of 100

Brand fans

Product saves

New York City

https://the--bar.com

Style keywords

Luxury

Minimalist

Classic

Timeless

Streetwear

About the brand

The Bar is a luxury women's clothing brand founded in 2020 by Bridget Bahl, a former publicist for Yves Saint Laurent who transitioned into a fashion blogger and influencer with over one million followers. The brand launched with the mission of setting the bar high with quality products designed and produced in New York City. Known for its signature sweatshirts that became viral sensations, The Bar combines luxury and streetwear aesthetics, offering a range of gowns, dresses, tops, bottoms, and accessories. The brand employs a strategic approach of small drops to generate hype and exclusivity, with pieces frequently selling out quickly. Bridget Bahl describes the brand's aesthetic as classic, timeless, and inspired by vintage eras with a sense of playfulness, creating versatile pieces that can be dressed up or down.

New York City

https://the--bar.com

Instagram

293k followersOpen in app

What people are saying

Unknown

Across various reviews and personal accounts, the consensus is overwhelmingly positive: Users love the softness and oversized fit, often describing it as the “comfiest sweatshirt.”

Oct, 2025

I have a yellow dress with a black rosette and the quality is great and the fit is spectacular.

Aug, 2023

Lemon8

My Bar sweatshirt is officially my favorite piece of clothing! The softness of the fabric is unreal, and I find myself reaching for it almost every day.

Apr, 2023

Lemon8

Made from high-quality materials, these sweatshirts not only boast comfort but also style versatility. Customers rave about their softness and the flattering fit that complements all body types.

Apr, 2023

Unknown

Priced around the mid-range for quality sweatshirts, The Bar sweatshirt's cost reflects its material quality, design, and brand reputation. While some may find the price steep for a sweatshirt, many users agree that the comfort, fit, and style justify the investment.

Oct, 2025

YouTube

I will be honest and say I don't think it's the highest quality sweatshirt I've ever owned. but I think it's one of the trendiest. and most fashionable.

Apr, 2025

They sell mostly sweatshirts through influencers but their product assortment has some random items that do not make sense from a merchandising perspective and people complain about the quality.

Aug, 2025

YouTube

yes I'm not going to lie this is an overpriced sweatshirt you can get sweatshirts that are plain like. this um many other places but you're paying for the brand here.

Apr, 2025

I ordered a dress from The Bar, hot pink mini dress - sent it back as it was overpriced, unflattering, and the matieral just wasn't matching the price tag.

Aug, 2023

I own a sweatshirt not knowing she designed it . Horrible quality. Pilling and shrunk so much I thought I gained weight .

Aug, 2023

Lemon8

The only negative I have to say is that the pieces DO shrink! They shrink about a whole size. And these pieces are expensive!

Aug, 2023

I bought one and was disgusted at how terrible the quality and smell was. An immediate return.

May, 2023

Unknown

Across various reviews and personal accounts, the consensus is overwhelmingly positive: Users love the softness and oversized fit, often describing it as the “comfiest sweatshirt.”

Oct, 2025

I have a yellow dress with a black rosette and the quality is great and the fit is spectacular.

Aug, 2023

Lemon8

My Bar sweatshirt is officially my favorite piece of clothing! The softness of the fabric is unreal, and I find myself reaching for it almost every day.

Apr, 2023

Lemon8

Made from high-quality materials, these sweatshirts not only boast comfort but also style versatility. Customers rave about their softness and the flattering fit that complements all body types.

Apr, 2023

Unknown

Oct, 2025

YouTube

I will be honest and say I don't think it's the highest quality sweatshirt I've ever owned. but I think it's one of the trendiest. and most fashionable.

Apr, 2025

They sell mostly sweatshirts through influencers but their product assortment has some random items that do not make sense from a merchandising perspective and people complain about the quality.

Aug, 2025

YouTube

yes I'm not going to lie this is an overpriced sweatshirt you can get sweatshirts that are plain like. this um many other places but you're paying for the brand here.

Apr, 2025

I ordered a dress from The Bar, hot pink mini dress - sent it back as it was overpriced, unflattering, and the matieral just wasn't matching the price tag.

Aug, 2023

I own a sweatshirt not knowing she designed it . Horrible quality. Pilling and shrunk so much I thought I gained weight .

Aug, 2023

Lemon8

The only negative I have to say is that the pieces DO shrink! They shrink about a whole size. And these pieces are expensive!

Aug, 2023

I bought one and was disgusted at how terrible the quality and smell was. An immediate return.

May, 2023