THE GREAT.
Style keywords
About the brand
THE GREAT. was founded in spring 2015 by best friends and longtime collaborators Emily Current and Meritt Elliott. The duo previously co-founded the beloved denim brand Current/Elliott in 2008 before exiting in 2012 to pursue other projects. When they returned to fashion design, they created THE GREAT. as a collection of laid-back, Americana-inspired pieces with charming feminine details, including vintage-inspired graphic sweatshirts, chambray shirts, and floral dresses. The brand captures the casual essence of California through loose and slouchy shapes that balance tomboy sensibility with high-end designer sensibilities. Rather than following trends or runway influences, THE GREAT. draws inspiration from nostalgia and the well-worn nature of vintage pieces. Their West Coast perspective is deeply rooted in Levi's culture and items that feel "worn and worked," creating contemporary collections that serve as reliable wardrobe staples with prices ranging from $95 to $550.
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Products from THE GREAT.
THE GREAT.
The Slim Tee
$95
Shopbop
THE GREAT.
The College Sweatshirt
$185
Shopbop
THE GREAT.
The Boxy Crew Tee
$95
Shopbop
THE GREAT.
The Crop Tee
$95
Shopbop
THE GREAT.
The Crop Tee
$95
Shopbop
THE GREAT.
The Crop Tee
$95
Shopbop
THE GREAT.
The Long Sleeve Crop Tee
$115
Shopbop
THE GREAT.
The College Sweatshirt
$185
Shopbop
THE GREAT.
The Slim Tee
$95
Shopbop
THE GREAT.
The Long Sleeve Crop Tee
$115
Shopbop
THE GREAT.
The Boxy Crew Tee
$95
Shopbop
THE GREAT.
The Wide Leg Cropped Sweatpants
$175
Shopbop
THE GREAT.
The Wide Leg Cropped Sweatpants
$175
Shopbop
THE GREAT.
The College Sweatshirt
$185
Shopbop
THE GREAT.
The Horse Lodge Cardigan
$450
Shopbop
THE GREAT.
The College Sweatshirt
$185
Shopbop
THE GREAT.
The Journey embroidered cotton-gauze top
$140
$350
Net-a-Porter
THE GREAT.
The Slouch Wide Leg Jeans
$276.5
$395
Shopbop
THE GREAT.
Union Long John Pant
$49
$135
Revolve
THE GREAT.
The Plush Victory Sweatpants
$48.75
$195
Shopbop
THE GREAT.
The Beaded Fringe Cardigan
$285
$475
Shopbop
THE GREAT.
Merino Quarter Zip
$148
$250
Revolve
THE GREAT.
Merino Legging
$92
$195
Revolve
THE GREAT.
The Quilted Bomber Jacket
$475
Shopbop
THE GREAT.
The Heart Crewneck
$150
$375
Shopbop
THE GREAT.
The Chariot Top
$162.5
$325
Shopbop
THE GREAT.
The Menswear Trousers
$118.5
$395
Shopbop
THE GREAT.
The Wide Leg Track Pants
$285
Shopbop
THE GREAT.
The Verse Top
$215
Shopbop
THE GREAT.
The Stable Lodge Cardigan
$315
$450
Shopbop
THE GREAT.
The Verse Dress
$325
Shopbop
THE GREAT.
The Sundrift Silk Slip Dress
$495
Shopbop
THE GREAT.
The Harper Top
$250
Shopbop
THE GREAT.
The Shrunken V Neck Cardigan
$162.5
$325
Shopbop
THE GREAT.
The Wrap Skirt
$182.5
$365
Shopbop
THE GREAT.
The Lap Sweatpants
$122.5
$175
Shopbop
THE GREAT.
The Sonnet Top
$225
Shopbop
THE GREAT.
The Daily Button Up
$136.5
$195
Shopbop
THE GREAT.
THE GREAT x Stetson The College Stetson Graphic Sweatshirt
$225
Shopbop
THE GREAT.
THE GREAT x Stetson The Western Riding Cardigan Sweater
$495
Shopbop