Staud

Staud brand image
Classic Favorite
Trendiness score
Trendiness score
54 of 100
Popularity score
Popularity score
81 of 100
935
Brand fans
259
Product saves
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semi and 934 others favorited this brand

Style keywords

Vintage-inspired
Playful
Bold
Contemporary
Sophisticated

About the brand

Staud is a contemporary fashion brand founded in 2015 in Los Angeles by Sarah Staudinger and George Augusto. The brand emerged from a vision to fill the gap between high fashion and fast fashion, offering stylish and affordable luxury pieces for the modern woman. With Staudinger's background as former fashion director of Reformation, Staud quickly captured attention by providing high-quality, accessible designs that blend vintage aesthetics with modern sensibilities. The brand's design philosophy centers on combining vintage-inspired elements, particularly from the 60s and 70s, with contemporary twists. Staud is celebrated for its bold and playful aesthetics, featuring vibrant colors, unique patterns, and innovative textures. Known for chic silhouettes and statement-making pieces, the brand emphasizes functionality and versatility, creating clothing and accessories that transition from day to night. Staud has gained a cult following, particularly for iconic handbags like the Moreau bucket bag, and is stocked at major luxury retailers worldwide.

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What people are saying

ELLE

At its heart, however, Staud a brand that was created to make great fashion accessible. A consideration that has never wavered. Prices remain competitive making the temptation to become not just a customer but, let's say, a collector very, very tempting.

Sep, 2025

The Cut

The cut and fit alone are good enough to justify the price, and then when you consider that they are made from 100 percent Italian cotton material, it makes them even more worth the splurge. Italian cotton is impeccably high quality. It's smooth, soft, and super-durable, so you'll be able to get a lot of wear from these jeans.

Aug, 2025

The Cut

You know those jean jackets that are so stiff you can't move your arms? This is not one of them, thankfully. It's made from the same mid-weight denim as the jeans, so it's nice and comfortable.

Aug, 2025

Who What Wear

Of all the bags I've tried from the brand over the years, the Moon Bag is what sold me the quality of Staud's accessories. Not only has my bag maintained mint quality since I bought it in 2021, but the silhouette has become a mainstay in my wardrobe.

Aug, 2025

Who What Wear

First off, Staud was in its bag when it came to designing this shape—it not only fits comfortably in the cranny of your armpit, but it boasts a spacious interior with a pocket that has enough room for a book, cardholder, phone, sunglasses, and lip gloss.

Aug, 2025

Reddit

Thankfully, despite some reviews, the quality was impeccable. Beautiful neat leather stitching, inside lining was clean and finished, no loose threads, and no loose beads.

Oct, 2024

Reddit

I find them TTS but a little narrow.

Dec, 2024

The Cut

These are great jeans, don't get me wrong, but you can find almost identical pairs for much cheaper. They are a solid investment if you don't have a trusty pair of straight-leg jeans in your closet, but if you do, I'd pass.

Aug, 2025

Reddit

This was meant to be a gift, and receiving the wrong item was disappointing. Additionally, a previous purchase of mine was missing a dust bag. Given the investment, I'd expect a smooth experience, and a discount or gift certificate would be greatly appreciated.

Dec, 2024

Reddit

I found the fit narrow/ a bit off everywhere for me. Wouldn't buy again.

Dec, 2024

Reddit

Tbh, I wish they used real leather instead of faux leather on their Tommy bags.

Oct, 2024

Reddit

Staud Kiss in cream: This is a super cute well made bag with a glaring design flaw. The handle is adjustable via two knots that slide.

Jul, 2024

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