Solid & Striped

Style keywords
About the brand
Solid & Striped was founded in 2012 by Isaac Ross in New York City, born from a moment of inspiration during a Hamptons summer. Ross noticed a friend's father wearing vintage navy and white striped swim trunks that embodied everything missing from the contemporary swimwear market—timeless elegance without flashy prints or attention-seeking designs. Unable to find similar classic styles, Ross launched the brand with a focus on creating swimwear that would appeal to both 1950s jet-setters and modern consumers. What began as a men's swimwear line has evolved into a comprehensive lifestyle brand encompassing women's swimwear, activewear, accessories, beauty products, and ready-to-wear collections. The brand maintains its commitment to sustainability by incorporating recycled materials like fishing nets and discarded textiles. Solid & Striped has garnered a loyal following among fashion editors, celebrities, and tastemakers who appreciate the brand's signature aesthetic of elegant simplicity and effortless sophistication.












