Sold Out NYC launched in 2017 as a New York-based fashion label founded by Australian entrepreneurs Kiane and Kate, who initially set out to create statement t-shirts for a Hamptons fashion event. What began as a simple concept quickly evolved into a celebrated brand spotted on A-listers and featuring iconic phrases that promote positivity and empowerment. Originally designed to produce limited-edition styles that would sell out completely before moving to the next collection, the brand has responded to customer demand by expanding beyond its initial offerings. Today, Sold Out NYC embodies a 'less is more' philosophy, focusing on elevated essentials and effortless dressing. The collection has grown to include easy-to-wear dresses, crisp button-downs, and luxurious basics with modern twists. The brand maintains its commitment to simplicity and quality, creating minimalist pieces that serve as wardrobe foundations while still making a statement through thoughtful design and positive messaging.