Shona Joy

Classic Favorite

Trendiness score

38 of 100

Popularity score

74 of 100

173

Brand fans

74

Product saves

Fahizah and 172 others favorited this brand

Sydney, Australia

https://shonajoy.com

Style keywords

Bohemian

Feminine

Modern

Timeless

Sophisticated

About the brand

Shona Joy is an Australian fashion house founded in 2000 by designer Shona Joy Thatcher, emerging from humble beginnings at Sydney's iconic Bondi Beach and Paddington Markets. Born from Thatcher's hand-painted designs, the brand has evolved into a global fashion label renowned for its bohemian silhouettes, hand-designed prints, and quintessentially Australian aesthetic. Stocked by prestigious retailers including David Jones, Harrods, Harvey Nichols, and Bloomingdale's, Shona Joy has become a market leader in the bridesmaid and evening wear space. The brand celebrates the duality of coastal-to-urban lifestyle, creating pieces that serve as love letters to eternal summer with an unmistakably optimistic spirit. Committed to sustainability and timeless design, Shona Joy focuses on natural fibers and artisanal craftsmanship, designing dresses meant to be treasured forever rather than following disposable fashion trends. Each collection embodies neutral palettes and natural fabrications with signature 70s bohemian glamour, appealing to modern women seeking authentic, well-crafted pieces.

Sydney, Australia

https://shonajoy.com

Instagram

694k followersOpen in app

What people are saying

Elle

The label is well known here for its elegant bridesmaid collection, but we're also obsessed with its tailored separates, and expertly cut dresses for every festive occasion.

Sep, 2025

Elle

As founder and creative director Shona Joy Thatcher explains: “The romance lies in how the garments move, and how they make the customer feel.”

Aug, 2025

I'm a 14 and recently bought a second hand Shona Joy dress from a few years ago. The style I got is very flattering and the fabric is thick enough to wear shape wear under and not have to worry about any lines.

May, 2025

Rent the Runway

The cut of this dress is so flattering and the shell slip underneath is extremely comfortable. The sizing was roomy but I would still consider it TTS. It catches the light so well.

Jan, 2025

Smart Reviews

I have had to contact the customer service team twice – both due to my own mistakes – and they have responded within the hour, rectifying my mistakes and ensuring timely postage. Both times I have dealt with Aleksandra who has been absolutely wonderful.”

Oct, 2022

Revolve

This dress is beautiful, well made, flattering and easy to wear. It even gave my small chest some cleavage! Highly recommend. A PERFECT staple item.

Oct, 2022

Ragtrader

The Shona Joy brand sits in attainable and contemporary luxury with designs that are approachable and inclusive. We're proud to offer accessible price points across all categories, and for all occasions and are committed to maintaining this offering for our customers, while also taking steps to reduce our impact by transitioning conventional fabrics to responsible alternatives.

Apr, 2024

Just an FYI that Shona Joy is based in Australia and they make you pay for your own return shipping (north of $100!!! from the US). Wish I had known - never would have bought! Quality of the dresses was definitely not worth the price and now I'm losing more than $100 to return them.

Dec, 2024

REVIEWS.io

Horrible customer service, terrible returns policy and poor quality. I would never order again! Blames the customer and is condescending and rude.

Oct, 2024

Good On You

Shona Joy's environment rating is 'not good enough'. It uses some eco-friendly materials including organic cotton. There is no evidence it reduces its carbon and other greenhouse gas emissions.

Oct, 2024

REVIEWS.io

I ordered the first time my size (10). The items came wayyy too big and were fitting really bad in any way. Then I paid for the return. Got a credit note. ... Ordered online what I wanted in size 6. Received wayyyyy too small. Paid the return again. Got a credit note.

Oct, 2024

The dresses are not good quality in person and definitely not worth $300+. (1) Terrible customer service / returns. (2) Poor quality dresses. I do not recommend.

Aug, 2022

Elle

The label is well known here for its elegant bridesmaid collection, but we're also obsessed with its tailored separates, and expertly cut dresses for every festive occasion.

Sep, 2025

Elle

As founder and creative director Shona Joy Thatcher explains: “The romance lies in how the garments move, and how they make the customer feel.”

Aug, 2025

I'm a 14 and recently bought a second hand Shona Joy dress from a few years ago. The style I got is very flattering and the fabric is thick enough to wear shape wear under and not have to worry about any lines.

May, 2025

Rent the Runway

The cut of this dress is so flattering and the shell slip underneath is extremely comfortable. The sizing was roomy but I would still consider it TTS. It catches the light so well.

Jan, 2025

Smart Reviews

I have had to contact the customer service team twice – both due to my own mistakes – and they have responded within the hour, rectifying my mistakes and ensuring timely postage. Both times I have dealt with Aleksandra who has been absolutely wonderful.”

Oct, 2022

Revolve

This dress is beautiful, well made, flattering and easy to wear. It even gave my small chest some cleavage! Highly recommend. A PERFECT staple item.

Oct, 2022

Ragtrader

The Shona Joy brand sits in attainable and contemporary luxury with designs that are approachable and inclusive. We're proud to offer accessible price points across all categories, and for all occasions and are committed to maintaining this offering for our customers, while also taking steps to reduce our impact by transitioning conventional fabrics to responsible alternatives.

Apr, 2024

Just an FYI that Shona Joy is based in Australia and they make you pay for your own return shipping (north of $100!!! from the US). Wish I had known - never would have bought! Quality of the dresses was definitely not worth the price and now I'm losing more than $100 to return them.

Dec, 2024

REVIEWS.io

Horrible customer service, terrible returns policy and poor quality. I would never order again! Blames the customer and is condescending and rude.

Oct, 2024

Good On You

Shona Joy's environment rating is 'not good enough'. It uses some eco-friendly materials including organic cotton. There is no evidence it reduces its carbon and other greenhouse gas emissions.

Oct, 2024

REVIEWS.io

I ordered the first time my size (10). The items came wayyy too big and were fitting really bad in any way. Then I paid for the return. Got a credit note. ... Ordered online what I wanted in size 6. Received wayyyyy too small. Paid the return again. Got a credit note.

Oct, 2024

The dresses are not good quality in person and definitely not worth $300+. (1) Terrible customer service / returns. (2) Poor quality dresses. I do not recommend.

Aug, 2022