OROTON

OROTON brand image
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Trendiness score
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Popularity score
63 of 100
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Style keywords

Modern
Elegant
Timeless
Refined
Functional

About the brand

Oroton is Australia's oldest luxury fashion company, founded in 1938 by Boyd Lane as an importer of premium European textiles. The brand revolutionized Australian fashion in the 1950s by transforming metallic mesh—originally a utilitarian material—into iconic evening bags that became must-have accessories for socialites and fashion enthusiasts. With its signature gold and silver mesh collections, Oroton established itself as synonymous with craftsmanship, accessible luxury, and a unique Australian aesthetic characterized by relaxed sophistication and modern elegance. Today, Oroton continues to embody its heritage of quality and innovation under Creative Director Sophie Holt, who since 2018 has reinvigorated the brand with contemporary vision. The company now offers a comprehensive range including leather goods, ready-to-wear collections, accessories, jewelry, and eyewear. Oroton's modern luxury approach reflects its Antipodean roots—blending casual glamour with functional, beautiful design. The brand operates approximately 50 stores across Australia and Malaysia, maintaining its commitment to creating timeless pieces that elevate everyday dressing.

Sydney, Australia
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