Saint Laurent
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About the brand
Founded in 1961 by Yves Saint Laurent and Pierre Bergé in Paris, Saint Laurent emerged as one of the most influential fashion houses of the 20th century. Originally established as a House of Haute Couture, the brand revolutionized the fashion industry in 1966 with the introduction of "Saint Laurent Rive Gauche," becoming the first couturier to launch a ready-to-wear line. This groundbreaking move democratized luxury fashion, making high-end designs accessible to a broader audience and setting a precedent for the entire industry. Today, under the creative direction of Anthony Vaccarello, Saint Laurent continues to embody a harmonious collision of timeless elegance and rebellious modernity. The brand is renowned for iconic pieces like Le Smoking tuxedo for women, which challenged traditional gender norms and became a symbol of empowerment. Saint Laurent's aesthetic seamlessly blends sophisticated French chic with avant-garde accents, creating designs that are both effortlessly cool and undeniably luxurious, maintaining its status as a leading force in contemporary fashion.
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