IRO is a French luxury fashion brand founded in 2005 by brothers Laurent and Arik Bitton, both former musicians who channeled their passion for rock music into fashion. Born from their love of the assertive, cool women in their circle with original style, IRO creates clothing that mirrors nonchalant, easy chic with a distinct vintage feel. Inspired by 70s and 80s American rock scene mixed with Parisian romanticism and a touch of Japanese eccentricity, IRO has become synonymous with rocker-chic elegance. The brand is particularly renowned for its leather biker jackets, acid-wash denim, and textured knitwear, designed for fearless women who wear what they want, when they want. With over 150 boutiques and 600 points of sale globally, IRO continues to expand while maintaining its core philosophy: 'Let the Rock in each of you live'.